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Royal Automotive

(1,238 reviews)
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Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 9:00am–7:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–7:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 7:00am–1:00pm
Sunday Closed Closed
2025 state dealer award
View 25 awards
2025 state dealer award 2025 state dealer award 2024 state dealer award 2024 state dealer award 2023 state dealer award 2023 state dealer award 2023 state dealer award 2022 state dealer award 2022 state dealer award 2022 state dealer award 2021 state dealer award 2021 state dealer award 2021 state dealer award 2020 state dealer award 2020 state dealer award 2019 state dealer award 2019 state dealer award 2019 state dealer award
2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award

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New (855) 547-3728 (855) 547-3728
Used (855) 547-5723 (855) 547-5723
Service (855) 547-5490 (855) 547-5490

Inventory

See all 483 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since June 2008.
Here at Royal Automotive we are confident that you will find everything you need to make doing business with us as easy as can be. As a family-owned and operated dealership serving the Birmingham community for more than 30 years we have been committed to providing the best service available to our valued customers. We pride ourselves on customer satisfaction as that is one of many reasons we consider ourselves to the be "the dealership that is different". Royal Automotive offers a wide selection of makes and models to fit anybody's budget - we are confident that you will find what you are looking for at Royal Automotive!
Where you are always treated like Royalty!

Service center

Phone number (855) 547-5490

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–1:00pm
Sunday
Closed

Meet our employees

Reviews

(1,238 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Royal Automotive from DealerRater.

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I had always heard good things about Royal, and finally

I had always heard good things about Royal, and finally had the opportunity to find out for myself. I was looking for a used vehicle, but in excellent condition and found the perfect one for me. Great working with Carter, Dave & Matt. Great vehicle purchase experience. Thank you Royal!

I had always heard good things about Royal, and finally

I had always heard good things about Royal, and finally had the opportunity to find out for myself. I was looking for a used vehicle, but in excellent condition and found the perfect one for me. Great working with Carter, Dave & Matt. Great vehicle purchase experience. Thank you Royal!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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Matt, Carter, and the team at Royal were easy to work

Matt, Carter, and the team at Royal were easy to work with and helped me find exactly what I came in looking for, with absolutely no pressure. I highly recommend these guys if you’re in the market to buy a new or used vehicle.

Matt, Carter, and the team at Royal were easy to work

Matt, Carter, and the team at Royal were easy to work with and helped me find exactly what I came in looking for, with absolutely no pressure. I highly recommend these guys if you’re in the market to buy a new or used vehicle.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Great experience buying from Carter Ward and Royal

Great experience buying from Carter Ward and Royal Automotive. Low stress, honest communication, and no unnecessary waiting. The way car buying should be. They gave me a fair price for the car and a fair value for my trade. Their offer was exactly the number I had in mind so I did not even need to negotiate. It was an honest and fair deal. After I took possession they took care of an issue with the tire even though they were not obligated to do so, Fantastic service. I will go back to Carter and Royal anytime I am in the market for a used car

Great experience buying from Carter Ward and Royal

Great experience buying from Carter Ward and Royal Automotive. Low stress, honest communication, and no unnecessary waiting. The way car buying should be. They gave me a fair price for the car and a fair value for my trade. Their offer was exactly the number I had in mind so I did not even need to negotiate. It was an honest and fair deal. After I took possession they took care of an issue with the tire even though they were not obligated to do so, Fantastic service. I will go back to Carter and Royal anytime I am in the market for a used car

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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My mother is thrilled with her new Buick Envista.

My mother is thrilled with her new Buick Envista. Comfortable, nice looking, handles well, smooth driving and easy for my 86 year old mother to operate. Salesmen David and Bill were very helpful, as were Scott and Matt. Thank you!

My mother is thrilled with her new Buick Envista.

My mother is thrilled with her new Buick Envista. Comfortable, nice looking, handles well, smooth driving and easy for my 86 year old mother to operate. Salesmen David and Bill were very helpful, as were Scott and Matt. Thank you!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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No pressure was placed on us to buy.

No pressure was placed on us to buy. All questions were answered completely and knowledgebly. Friendly atmosphere. Very good experience.

No pressure was placed on us to buy.

No pressure was placed on us to buy. All questions were answered completely and knowledgebly. Friendly atmosphere. Very good experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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JP with Royal Automotive were absolutely amazing!

JP with Royal Automotive were absolutely amazing! We have been looking for a specific car for a couple months now and JP was able to find us the car we were looking for. We were in and out very quickly. He walked us through the whole process and made sure we knew what was going on every step of the way. Thank you JP!

JP with Royal Automotive were absolutely amazing!

JP with Royal Automotive were absolutely amazing! We have been looking for a specific car for a couple months now and JP was able to find us the car we were looking for. We were in and out very quickly. He walked us through the whole process and made sure we knew what was going on every step of the way. Thank you JP!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Very well received with good service Everyone was nice

Very well received with good service Everyone was nice Service was done in a very timely manner Service man was very good at explaining evertthing

Very well received with good service Everyone was nice

Very well received with good service Everyone was nice Service was done in a very timely manner Service man was very good at explaining evertthing

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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A very stress free buying experience, informative,

A very stress free buying experience, informative, relaxing and no pressure tactics. Nice job by Carter Ward

A very stress free buying experience, informative,

A very stress free buying experience, informative, relaxing and no pressure tactics. Nice job by Carter Ward

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Royal Automotive is warm and professional.

Royal Automotive is warm and professional. Cater and Mikah were outstanding to work with. Great experience .

Royal Automotive is warm and professional.

Royal Automotive is warm and professional. Cater and Mikah were outstanding to work with. Great experience .

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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I found a Suburban I was interested in and sent an email

I found a Suburban I was interested in and sent an email to see if it was available and within minutes he contacted me about it, even though it was late. First thing the next morning he sent me videos and photos and was able to answer all questions and get our paperwork done. By 4:00 we had driven from Memphis and in our new truck! Carter and Micha made everything extremely easy for us!

I found a Suburban I was interested in and sent an email

I found a Suburban I was interested in and sent an email to see if it was available and within minutes he contacted me about it, even though it was late. First thing the next morning he sent me videos and photos and was able to answer all questions and get our paperwork done. By 4:00 we had driven from Memphis and in our new truck! Carter and Micha made everything extremely easy for us!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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