What's in a Name? Buick Goes Emblem-Only on 2019 Models
How familiar are you with Buick’s tri-shield logo? The brand is hoping you’re very familiar with it because that’s all that will adorn its model-year 2019 vehicles. The Detroit News is reporting that Buick is removing its brand name from its cars and SUVs, starting with the 2019 Envision this spring.
Related: 2018 Buick Enclave Review: First Drive
The GM premium brand’s tri-shield logo will still be on the front and back of all vehicles, and spokesman Stuart Fowle told the Detroit News that Buick’s research on logo recognition showed that 73 percent of those surveyed were able to connect the badge with the brand.
- ${price_badge()}
- ${ami_badge()}
- ${battery_badge()}${ev_report_link()}
- ${hot_car_badge()}
- ${award_badge()}
- ${cpo_badge()}
${price_badge_description}
${ami_badge_description}
The EV Battery Rating is based on this vehicle's current expected range relative to the vehicles expected range when new. ${battery_badge_text}
This vehicle is certified pre-owned, backed by a manufacturer warranty, and typically undergoes a rigorous multi-point inspection to ensure quality and reliability.
This vehicle is currently in high demand given its competitive price, desirable features, and overall condition, and may have a higher chance of selling quickly.
Shop the 2018 Buick Envision near you
Fowle also said that the removal of the name is a move toward “global consistency.” The brand’s vehicles in China don’t carry the Buick name, and that is a significant market for the brand.
Click here for more from the Detroit News.
Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.
