Hyundai Boulder SUV Concept Previews Future Body-on-Frame Mid-Size Truck

By Joe Bruzek
April 1, 2026
hyundai boulder 04 exterior front angle jpg Hyundai Boulder Concept | Cars.com photo by Christian Lantry

Hyundai revealed the Boulder Concept at the 2026 New York International Auto Show, a rugged off-road SUV that previews a new body-on-frame platform, which will be the starting point for a new Hyundai mid-size truck in 2030.  Hyundai teased the announcement with a cryptic teaser leading up to the show.

A body-on-platform allows for more robust off-road and towing capabilities, and is something Hyundai currently doesn’t have in its lineup but is a staple of every major pickup truck, including the Ford F-150, Chevrolet Silverado 1500, as well as the Ford Bronco and Jeep Wrangler.

Here are six things to know about the Hyundai Boulder concept:

  • Off-road-focused SUV concept
  • 37-inch tires
  • Tailgate-mounted spare tire
  • Retractable liftgate window
  • Configurable interior
  • Planned to be built in the U.S.

Related: More 2026 New York Auto Show Coverage

The Boulder is just a design study at this point, with no plans for production. Check it out in the video below.

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Managing Editor
Joe Bruzek

Managing Editor Joe Bruzek’s 22 years of automotive experience doesn’t count the lifelong obsession that started as a kid admiring his dad’s 1964 Chevrolet Corvette — and continues to this day. Joe’s been an automotive journalist with Cars.com for 16 years, writing shopper-focused car reviews, news and research content. As Managing Editor, one of his favorite areas of focus is helping shoppers understand electric cars and how to determine whether going electric is right for them. In his free time, Joe maintains a love-hate relationship with his 1998 Pontiac Firebird Trans Am that he wishes would fix itself. LinkedIn: https://www.linkedin.com/in/joe-bruzek-2699b41b/

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