Ford Lowers BlueCruise Price, One-Time Purchase Option Now Available
Driver-assistance tech is supposed to make driving easier, and Ford is trying to make it easier to purchase the tech by lowering the price of its BlueCruise hands-free highway driving system. Ford announced yesterday that it’s lowering the cost of annual and monthly plans for all U.S. customers with Ford BlueCruise-equipped vehicles.
Related: How Well Does Ford’s BlueCruise Hands-Free Driving System Work?
In addition, Ford announced new ways to get BlueCruise: a one-year monthly plan or a one-time purchase option. The one-year plan will be included as standard or as an option, depending on the vehicle and trim. Customers also have the option to upgrade to a one-time purchase so they won’t need to activate BlueCruise again on their vehicle.
Those who are curious can still opt for a free 90-day trial then choose to activate the system monthly or annually at the end of the trial.
New Pricing Plan
Previously, Ford did not offer a one-time purchase option for BlueCruise, and the one-year option was limited to select vehicles. The monthly price of the system was previously $75 and the annual cost was $800. Pricing for the system as of Oct. 1, 2024, is as follows:
- On eligible model-year 2025 vehicles where the one-year plan is optional, it’ll cost $495 to activate BlueCruise.
- On eligible model-year 2025 vehicles that are ordered, the one-time purchase fee is $2,495.
- At the dealership, customers who purchase a new model-year 2024 or 2025 BlueCruise-equipped vehicle will be eligible to upgrade to the one-time purchase.
- The new pricing plan for all Ford owners with BlueCruise-equipped vehicles is $495 annually or $49.99 monthly. Current BlueCruise customers with annual and monthly plans will see the price drop reflected on their next payment.
What’s Next?
In the U.S., BlueCruise is currently available on the Ford Explorer and Expedition SUVs, F-150 and F-150 Lightning pickups and Mustang Mach-E electric SUV. Ford announced more vehicles will get access to the tech for model-year 2025 but didn’t release information on specific models.
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