Safford CDJR Sterling

I had a very disappointing experience with Safford CDJR Sterling, whose motto is “Buy Happy.” Unfortunately, that was not my experience at all. Issues began immediately after purchasing the vehicle: • The car still contained the previous owner’s personal information in the system, which should have been removed before the sale. • The interior was full of pet hair, showing it had not been properly cleaned or prepared. • Within two days, the maintenance light came on requesting service. I contacted the dealership several times and received no response. I eventually had to take time off work and drive 29 miles to the dealership just to speak with someone in person. The manager offered no real solution—only empty promises. Later I was told the manager no longer worked there and that my issue would be escalated to the general manager. When the general manager, Kenny Smith, finally contacted me, he refused to service the vehicle and said it was not the dealership’s responsibility. I was told that Virginia does not require dealerships to perform maintenance before selling a vehicle and that I would need to take the car to a Mercedes-Benz dealership and pay around $800 out of pocket for service and to remove the previous owner’s information. Between the lack of vehicle preparation, poor communication, and refusal to assist after the sale, this was an extremely frustrating experience. Buyers should be aware and carefully inspect vehicles before purchasing from this dealership.

After three days of negotiating with this dealership, we reached what I understood to be a final “all-in” price for the vehicle. I scheduled an appointment to drive to the dealership and finalize the purchase. Fortunately, before making the one-hour trip I requested the purchase agreement in advance. When the paperwork arrived, the total price was more than $3,000 higher than the “all-in” figure that had been communicated to me in writing. The additional amount came from freight and processing fees that were added on top of the number we had discussed. To be fair, Abrham—the salesperson I worked with—was generally professional and responsive during the negotiation. However, the pricing communication was ultimately misleading. At one point we were discussing the vehicle price plus fees, then later the conversation shifted to total price, and finally back to vehicle price without fees when the purchase agreement was sent. Regardless of intent, this created a situation where the agreed number did not match the final paperwork. Because of that discrepancy, the deal fell apart. I’m sharing this so other buyers know to request the purchase agreement before visiting the dealership, especially if you’re traveling a significant distance.

We had a really great experience in this purchase. Worked with Abe, Ahmed and Emily, and they made this transaction really smooth for us, inspite of us coming from NJ to buy this jeep in VA. I would any day recommend this dealership to my friends and family.

The service department is always outstanding--friendly, transparent, and informative. I never feel like I'm being taken for a ride.

Excellent Best folks in the business. No one touches my car except these guys. Period.

Steven great mechanic. Exceptional feedback to customers. Dylan. Supported Customer questions and concerns and addressed them through appropriate technicians.

This week I learned the hard way that your vehicle cannot be trusted at Safford Brown CDJR in Sterling. On Thursday, 18 December 2025, I brought my Jeep Wrangler to Safford Brown for routine services around 8:30 in the morning. When I was called back in the evening to pick up my car, I discovered that my custom tire cover of my dog was slashed off and partially dragging on the ground. I was shocked and couldn’t believe that my car was being returned in that manner without any apology or warning. I reported the issue and Bijan Hosseini, the Service Director, asked how old the tire cover was and told me that the tire cover was not his responsibility. I pressed the issue and he finally said that if I emailed him a screenshot of the tire cover order, he would see what he could do to help. At this point I was frustrated but hoped that Bijan would do the right thing once I emailed him. The next morning in the daylight I saw that 3 bolts were missing on the spare tire, and one of my holiday decorations on the car was gone that I had just put up two days prior. I guess in the dark and in my shock at seeing my dog slashed the night prior, I didn’t notice those two other issues. I emailed my concerns to Bijan and he replied, “As a one-time courtesy, we are willing to reimburse 50% of the cost of the tire cover and the decorative antler you referenced. Please note that going forward, our dealership cannot assume responsibility for any aftermarket, decorative, or seasonal items added to a vehicle.” In other words, Safford Brown in Sterling has no problem damaging your personal property as long as it is aftermarket, decorative, or seasonal. But if you are lucky they may offer you “a one-time courtesy” of a 50% refund. While all of that is frustrating, the bigger concern is the fact that Safford Brown thinks it’s acceptable not to attach all of the bolts to the spare tie. Worst case scenario someone could have died if that tire came off without being properly attached and then they would have much bigger problems than a tire cover. I emailed Bijan back asking for a full refund for my destroyed property and have yet to hear back. I wish giving zero stars was an option!

Well done The people who works at the front desk the service department are so good really nice real Poly and I'm so happy

No It was fine like that they got me in and serviced before a long trip

Mike is always amazing Mike is always amazing. He is the number one reason I use Stafford! He over communicates. He is always positive