Safford Kia of Fredericksburg

The salesmen were knowledgeable and willing to work with you to make the car of your dreams a reality. Very accommodating. Super friendly. Highly recommend this dealership.

overall service was great to include entire service dept! Roman was very helpful and informative throughout.

As soon as you arrive everyone is so welcoming and friendly. I didn’t have to wait for them to see me right away. Great customer service.

Horrible experience with their service department and Kia HQ. Brought in my 2016 Kia due to a bad catalytic converter (which Safford replaced 2 years prior, due to emissions warranty). Only drove 17k miles on it, but their parts warranty is 12k miles. Dealership said this was a good case for Kia assistance (the part alone is almost $5k. Kia HQ stalled for over 3 weeks and wouldn't assist (awful customer service), while the Kia sat on the lot. Went to retrieve the vehicle and they couldn't even find the original ticket, nor did they even fix the open recall. Still charged me $150 for a diagnostic fee (even though when I dropped it off a mechanic out in town already found the issue). The service manager (Tony Dicino) talks a big game about customer service, but in reality, he could care less. Even sent a detailed letter to the Safford Kia GM (Tony Long), with no response. This is the 2nd Kia we've owned, and it's the last. From the mechanical issues (they even admit they have to fixed hundreds of Kia engines a month), to the horrible customer service from HQ and the Safford service department, I'll never buy another Kia. As a retired MGySgt, I'd offer the above warning to all of my brothers and sisters both in and out of uniform, to avoid this dealership at all costs.

Horrible experience with their service department and Kia HQ. Brought in my 2016 Kia due to a bad catalytic converter (which Safford replaced 2 years prior, due to emissions warranty). Only drove 17k miles on it, but their parts warranty is 12k miles. Dealership said this was a good case for Kia assistance (the part alone is almost $5k. Kia HQ stalled for over 3 weeks and wouldn't assist (awful customer service), while the Kia sat on the lot. Went to retrieve the vehicle and they couldn't even find the original ticket, nor did they even fix the open recall. Still charged me $150 for a diagnostic fee (even though when I dropped it off a mechanic out in town already found the issue). The service manager (Tony Dicino) talks a big game about customer service, but in reality, he could care less. Even sent a detailed letter to the Safford Kia GM (Tony Long), with no response. This is the 2nd Kia we've owned, and it's the last. From the mechanical issues (they even admit they have to fixed hundreds of Kia engines a month), to the horrible customer service from HQ and the Safford service department, I'll never buy another Kia. As a retired MGySgt, I'd offer the above warning to all of my brothers and sisters both in and out of uniform, to avoid this dealership at all costs.

We had a great experience purchasing our new KIA sportage. Eli and others listened to our needs and were very helpful.

Took my 6 year old Kia in when the satellite antenna stopped working. Service quickly concluded I needed a new radio, ordered it but had me pay in advance (to the tune of $1K). I was told it would arrive in under a week. That was 21 days ago. I called last week and was told “it will arrive in a day or two.” Called this morning. Manager was at lunch and has yet to return my call. Hey Kia: understand your quality of service will be key to my next choice of car.

Exemplary customer service. Job was well done and within a shorter time than expected. I am absolutely satisfied with the services offered at Kia of Fredericksburg. Kia of Fredericksburg always and forever.

My buying experience with safford KIA was Great. Eli my sales man was very knowledgeable very friendly and patient. I took him on 5 test drives before picking a vehicle I wanted. He knew all the features and options. and made suggestions that help me make my decision. Col was my sales manager, he was fun to deal with. And he is willing to work with you to make the Deal. If you are looking for a good car and a great deal you need to see Eli and Col

I am Very disappointed with this dealership. Very poor communication between the customer and dealership staff. I was never given a tour of the vehicle during delivery, as to what and how the electronic switches/ buttons/gadgets work in the car. I had to figure out myself. Perhaps Safford Kia Dealers at Fredericksburg are yet to know about giving a tour of the new vehicle at the time of delivery. Unlike other dealerships such as Toyota or Honda, unfortunately KIA dealership does not offer one year free service or maintenance for the vehicle. I was offered two free oil changes but was told that I have to take my car to Safford KIA at Fredericksburg., which is an hour drive from my home. Finance Manager Ethan Indseth said he would send me $50 gas card as a compensation so that I can drive my car for oil change to their dealership. $50 gas card is yet to arrive. Nobody ever told me upfront at the time of delivery that the floor mats were not placed in the car, for which I already paid extra.. I had to go back and ask what was going on … for which the Sales Manager Cole Dunn replied NONCHALANTLY “He was in charge of Sales and not the Parts and added that the Parts Department closed at 5 p.m”, for which I said, “Did I buy this car from the Parts department or Sales department ?”. Cole or Thunder should have notified me first that the floor mats were not in the car at the time of delivery and not wait for me to go and inquire about it. Finally the floor mats were delivered to my home address after one week from the date of purchase. Eventhough I like the new KIA Carnival Minivan I purchased, I had VERY POOR SERVICE and Communication and I will never suggest or recommend Safford Kia dealership at Fredericksburg to anyone. I was very disappointed.