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Toyota Universe

(3,198 reviews)
Visit Toyota Universe
Sales hours: 9:00am to 8:00pm
Service hours: 7:00am to 7:00pm
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Sales Service
Monday 9:00am–8:00pm 7:00am–7:00pm
Tuesday 9:00am–8:00pm 7:00am–7:00pm
Wednesday 9:00am–8:00pm 7:00am–7:00pm
Thursday 9:00am–8:00pm 7:00am–7:00pm
Friday 9:00am–8:00pm 7:00am–7:00pm
Saturday 9:00am–7:00pm 8:00am–5:00pm
Sunday Closed Closed
2024 consumer dealer award
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2024 consumer dealer award 2023 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award

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New (866) 249-0980 (866) 249-0980
Used (866) 249-1020 (866) 249-1020
Service (866) 249-0983 (866) 249-0983

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See all 191 vehicles from this dealership.

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About our dealership

This seller has been on Cars.com since June 2007.
You'll love the no pressure sales experience at our dealership. We're one of the NJ Toyota dealers whose mission is treat every visitor like an honored guest in our home but to the NJ Toyota customers we serve it is much more than a mission statement. Our New Jersey Toyota customers quickly learn that shopping at Toyota Universe means being treated with respect. Being treated like family means giving Little Falls Toyota buyers real price quotes on the Toyota they are looking for when they request it. We're happy to be one of the options for customers in need of Little Falls Toyota dealers.
You 're First at Toyota Universe

Service center

Phone number (866) 249-0983

Service hours

Monday
7:00am–7:00pm
Tuesday
7:00am–7:00pm
Wednesday
7:00am–7:00pm
Thursday
7:00am–7:00pm
Friday
7:00am–7:00pm
Saturday
8:00am–5:00pm
Sunday
Closed

Meet our employees

Reviews

(3,198 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Toyota Universe from DealerRater.

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Armond was wonderful sales representative.

Armond was wonderful sales representative. He did a great job reading the situation and no pressing to hard, which made the decision easier to buy from him. He made certain everything was in order when we decided to move forward on the purchase; and was straight forward with figures.

Armond was wonderful sales representative.

Armond was wonderful sales representative. He did a great job reading the situation and no pressing to hard, which made the decision easier to buy from him. He made certain everything was in order when we decided to move forward on the purchase; and was straight forward with figures.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for sharing your experience! We’re thrilled to hear that Armond made the car-buying process smooth and comfortable, with his thoughtful approach and straightforward guidance. We truly appreciate your kind words and hope you’re enjoying your new vehicle!

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Professional and very attentive salesman, Armond.

Professional and very attentive salesman, Armond. Gave me the best deal available for the make, model & trim package! Buying my vehicle was truly enjoyable experience, will purchase from again!

Professional and very attentive salesman, Armond.

Professional and very attentive salesman, Armond. Gave me the best deal available for the make, model & trim package! Buying my vehicle was truly enjoyable experience, will purchase from again!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for your wonderful feedback! We’re thrilled to hear that Armond provided such professional and attentive service, helping you get the best deal on your vehicle. We look forward to assisting you again on your next purchase!

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One of the worst experiences ever - Shawn Tawfik was

One of the worst experiences ever - Shawn Tawfik was unprofessional and unnecessarily aggressive. I believe he single handily costs the sales team every deal he gets involved in. Horrible - if I could give zero stars I would have. Stay away!

One of the worst experiences ever - Shawn Tawfik was

One of the worst experiences ever - Shawn Tawfik was unprofessional and unnecessarily aggressive. I believe he single handily costs the sales team every deal he gets involved in. Horrible - if I could give zero stars I would have. Stay away!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We are sorry to hear about your negative experience at Toyota Universe. We want to discuss your situation in further detail. Please call our Customer Relations Manager at 973-785-4710 ext. 6226 at your next availability.

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Wanted to buy my own leased car where the value of the

Wanted to buy my own leased car where the value of the car is fixed at the end of my lease, they try to make money which is against the lease contract policy and screw me for almost 4700$ with interest of 6 years by shifting from mediator to a crock to just making money breaking the lease. They put 11 hard inquiries on my credit report to destroy my financial character delebratly for the same purpose without me giving them my social security, I’m disable senior citizen , so all u people senior citizen and disable people and immigrants just be careful of those xxxxx, as far as my self I’m seeing them and take them to court to fight for my right , so if u have any case take them to court, I did

Wanted to buy my own leased car where the value of the

Wanted to buy my own leased car where the value of the car is fixed at the end of my lease, they try to make money which is against the lease contract policy and screw me for almost 4700$ with interest of 6 years by shifting from mediator to a crock to just making money breaking the lease. They put 11 hard inquiries on my credit report to destroy my financial character delebratly for the same purpose without me giving them my social security, I’m disable senior citizen , so all u people senior citizen and disable people and immigrants just be careful of those xxxxx, as far as my self I’m seeing them and take them to court to fight for my right , so if u have any case take them to court, I did

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

We are sorry to hear about your negative experience at Toyota Universe. We want to discuss your situation in further detail. Please call our Customer Relations Manager at 973-785-4710 ext. 6226 at your next availability.

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I am very pleased by the way I was treated by the

I am very pleased by the way I was treated by the salesperson his name Carlos Rodriguez 5 star he answered all my questions & helped me decide on which car was convenient for the family .Thank you Carlos Rodriguez you rock.💪💪💯💯👍👍👍

I am very pleased by the way I was treated by the

I am very pleased by the way I was treated by the salesperson his name Carlos Rodriguez 5 star he answered all my questions & helped me decide on which car was convenient for the family .Thank you Carlos Rodriguez you rock.💪💪💯💯👍👍👍

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Thank you for sharing your experience! 🌟 We’re thrilled Carlos could provide 5-star service and help you find the perfect car for your family. We’ll be sure to pass along your kind words—Carlos truly rocks!

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Thank you tu Carlos Rodriguez who helped me with my new

Thank you tu Carlos Rodriguez who helped me with my new car, thank you for dedication.

Thank you tu Carlos Rodriguez who helped me with my new

Thank you tu Carlos Rodriguez who helped me with my new car, thank you for dedication.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Dealer response

Thank you for your kind words! 🌟 We’re glad Carlos could help you with your new car and provide dedicated service. Enjoy your ride! 🚗✨

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I had an excellent experience at Toyota Universe thanks

I had an excellent experience at Toyota Universe thanks to Carlos Rodriguez. From the moment I walked in, he was welcoming, patient, and attentive. He took the time to really understand what I was looking for and explained everything clearly without ever making me feel rushed or pressured.

I had an excellent experience at Toyota Universe thanks

I had an excellent experience at Toyota Universe thanks to Carlos Rodriguez. From the moment I walked in, he was welcoming, patient, and attentive. He took the time to really understand what I was looking for and explained everything clearly without ever making me feel rushed or pressured.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
Worked with:
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Dealer response

Thank you for sharing your experience! We’re so glad to hear that Carlos made you feel welcomed and supported throughout the process. His patience and attentiveness are qualities we truly value, and we’re happy he was able to help you find exactly what you were looking for. We appreciate your kind words and your trust in Toyota Universe!

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DO NOT GO TO THIS DEALERSHIP!

DO NOT GO TO THIS DEALERSHIP!!! 10Sep25: (Correction to prices): I paid $49,000 because I put down $10,000. I was misled and now I overpaid for a car by $12,000 that is worth $35,000. 11Sep25: Edits made to correct prices and time using parentheses () and asterisks * 19Sep25: I was did not read everything correctly and my friends had to help find out why the cost is so high. They realized that I signed up for extended warranty so including taxes, interest rate, and extended warranty which comes around $49,500. I increased the star to 3-star but I am still dissatisfied on how I did not receive a second key, did not get hitch installed, and waited 5 hours for this process. The previous profile in the car was deleted so I have full access to my car. I went in to get a RAV4 SE Hybrid but the dealership did not have that trim/model. I was told that XLE is very similar to SE so I drove the car with a salesperson and liked the car. I noticed that the car was driven 266 miles so I thought I could get a discount. I decided to buy an XLE and the first offer that was given to me was $41,499 with $500 off due to mileage (minus $10,000 down so total $51,499)*. I was told by the manager that this price is below MSRP. A few minutes after the manager walked away, I realized that Toyota's website listed the SE Hybrid around $35,000 so the XLE had to be below. I told the salesperson to check with the manager and the salesperson got back to me after talking to the manager. I was told that there was an error due to incorrect VIN number typed into the system- so the XLE is at $37,499 with $500 off ($47,499 total)*. I wanted to get a hitch installed in XLE so I told the salesperson at least 10 times that I need that installed. I was told that they could do it at first and then the salesperson started to dodge my request by saying that the manager will talk to me and the manager will explain. I was told that I will get Zero percent APR in the messages I got. When the offer was given to me, it was 6.99% at 72 months or 5.99% at 60 months. Zero percent APR only applies to people who have a credit score of 850 and I need to put 50% downpayment. After the offer, I told them that I need to trade in my car {Camry SE 2014} or else I am not going to buy the new car. I was told that they might not be able to trade it in. After talking to the manager, I was told my car is worth $1,800. Kelley Blue Book stated that my car was worth around $4,000. I decided to proceed with the car purchase. Once I was done with paperwork, I again asked if they installed a hitch. I was told that the service department was already closed, granted it was around 6:30pm (7:30pm since they close at 8pm)*. I also realized that I was only given one set of keys. So, I asked for the other set because a new car usually comes with 2 keys. I was told that they did not have it and will give it to me via mail which never arrived. When I got home, I realized that the previous person who drove the car had created an account in the car which meant that I was not able to access most of the car features. I am unable to delete the previous account because the primary profile can only be deleted by the person who used this vehicle. I was very disappointed with my experience at this dealership. I got ripped off because XLE is $34,110 but I paid $34,499 ($44,499 total)* and my car was worth $4,000 but I only got $1,800. So, I lost about $5,000 ($12,000)*, I am missing a key, did not get a hitch installed, and locked out of car functionalities because someone else is logged in. I hope my experience helps people to never go to this dealership. The manager should be either fired or I should get $5,000 ($12,000)* back from the dealership. I learned my lesson to never trust dealerships and always come prepared with pre-approved loans because start to finish, it was all about loans and payment plan. Never about the total cost of the car or how much money I will save based on APR and/or downpayment.

DO NOT GO TO THIS DEALERSHIP!

DO NOT GO TO THIS DEALERSHIP!!! 10Sep25: (Correction to prices): I paid $49,000 because I put down $10,000. I was misled and now I overpaid for a car by $12,000 that is worth $35,000. 11Sep25: Edits made to correct prices and time using parentheses () and asterisks * 19Sep25: I was did not read everything correctly and my friends had to help find out why the cost is so high. They realized that I signed up for extended warranty so including taxes, interest rate, and extended warranty which comes around $49,500. I increased the star to 3-star but I am still dissatisfied on how I did not receive a second key, did not get hitch installed, and waited 5 hours for this process. The previous profile in the car was deleted so I have full access to my car. I went in to get a RAV4 SE Hybrid but the dealership did not have that trim/model. I was told that XLE is very similar to SE so I drove the car with a salesperson and liked the car. I noticed that the car was driven 266 miles so I thought I could get a discount. I decided to buy an XLE and the first offer that was given to me was $41,499 with $500 off due to mileage (minus $10,000 down so total $51,499)*. I was told by the manager that this price is below MSRP. A few minutes after the manager walked away, I realized that Toyota's website listed the SE Hybrid around $35,000 so the XLE had to be below. I told the salesperson to check with the manager and the salesperson got back to me after talking to the manager. I was told that there was an error due to incorrect VIN number typed into the system- so the XLE is at $37,499 with $500 off ($47,499 total)*. I wanted to get a hitch installed in XLE so I told the salesperson at least 10 times that I need that installed. I was told that they could do it at first and then the salesperson started to dodge my request by saying that the manager will talk to me and the manager will explain. I was told that I will get Zero percent APR in the messages I got. When the offer was given to me, it was 6.99% at 72 months or 5.99% at 60 months. Zero percent APR only applies to people who have a credit score of 850 and I need to put 50% downpayment. After the offer, I told them that I need to trade in my car {Camry SE 2014} or else I am not going to buy the new car. I was told that they might not be able to trade it in. After talking to the manager, I was told my car is worth $1,800. Kelley Blue Book stated that my car was worth around $4,000. I decided to proceed with the car purchase. Once I was done with paperwork, I again asked if they installed a hitch. I was told that the service department was already closed, granted it was around 6:30pm (7:30pm since they close at 8pm)*. I also realized that I was only given one set of keys. So, I asked for the other set because a new car usually comes with 2 keys. I was told that they did not have it and will give it to me via mail which never arrived. When I got home, I realized that the previous person who drove the car had created an account in the car which meant that I was not able to access most of the car features. I am unable to delete the previous account because the primary profile can only be deleted by the person who used this vehicle. I was very disappointed with my experience at this dealership. I got ripped off because XLE is $34,110 but I paid $34,499 ($44,499 total)* and my car was worth $4,000 but I only got $1,800. So, I lost about $5,000 ($12,000)*, I am missing a key, did not get a hitch installed, and locked out of car functionalities because someone else is logged in. I hope my experience helps people to never go to this dealership. The manager should be either fired or I should get $5,000 ($12,000)* back from the dealership. I learned my lesson to never trust dealerships and always come prepared with pre-approved loans because start to finish, it was all about loans and payment plan. Never about the total cost of the car or how much money I will save based on APR and/or downpayment.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We are sorry to hear about your negative experience at Toyota Universe. We want to discuss your situation in further detail. Please call our Customer Relations Manager at 973-785-4710 ext. 6226 at your next availability.

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I had the pleasure of working with Moussa at Toyota

I had the pleasure of working with Moussa at Toyota Universe it was a great experience, very friendly staff! I did not feel pressured. Moussa showed me every button the car and made sure it was the right fit for my needs. Thanks Moussa for a lovely experience!!

I had the pleasure of working with Moussa at Toyota

I had the pleasure of working with Moussa at Toyota Universe it was a great experience, very friendly staff! I did not feel pressured. Moussa showed me every button the car and made sure it was the right fit for my needs. Thanks Moussa for a lovely experience!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for sharing your experience! We’re so glad to hear that Moussa and our team made the process friendly, pressure-free, and informative. It’s wonderful that he took the time to walk you through every detail and ensure the car was the perfect fit for your needs. We’ll be sure to pass along your kind words to him. Enjoy your new vehicle, and we look forward to seeing you again at Toyota Universe!

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My last service, they told me "NO OIL CHANGE" and were

My last service, they told me "NO OIL CHANGE" and were supposed to rotate the tires, sounds convenient. They made we wait over an hour to tell me that the car needed an alignment. They told me it would take a half hour. Then I waited another hour an the guy who was handling my car had a sign that he was out to lunch. They found my paperwork on his desk and they took their time checking me out. Then they lost my keys. People have jobs and work. HOW dare they make people wait for 2.5 hours?? Then when I paid the charges had changed three times from when I can in. This was one of the most abusive service call ever.

My last service, they told me "NO OIL CHANGE" and were

My last service, they told me "NO OIL CHANGE" and were supposed to rotate the tires, sounds convenient. They made we wait over an hour to tell me that the car needed an alignment. They told me it would take a half hour. Then I waited another hour an the guy who was handling my car had a sign that he was out to lunch. They found my paperwork on his desk and they took their time checking me out. Then they lost my keys. People have jobs and work. HOW dare they make people wait for 2.5 hours?? Then when I paid the charges had changed three times from when I can in. This was one of the most abusive service call ever.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We are sorry to hear about your negative experience at Toyota Universe. We want to discuss your situation in further detail. Please call our Customer Relations Manager at 973-785-4710 ext. 6226 at your next availability.

Show full review
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