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Victory Motors of Colorado

(279 reviews)
Visit Victory Motors of Colorado
Sales hours:
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Sales
Monday 9:00am–7:00pm
Tuesday 9:00am–7:00pm
Wednesday 9:00am–7:00pm
Thursday 9:00am–7:00pm
Friday 9:00am–7:00pm
Saturday 9:00am–7:00pm
Sunday Closed
(720) 442-9060 (720) 442-9060

Inventory

See all 440 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since October 2012.
Victory Motors of Colorado is a family owned and operated business serving Colorado and beyond for over a decade. Our friendly and knowledgeable team works hard to make sure our lot is filled with the best vehicles at affordable prices. From the moment you step onto our lot 'til the time you drive away in your new car our number one goal is to make finding and acquiring the right car for you the best experience it can be.

Visit our website today to browse photos and info on our new inventory updated daily.

And call us 720-349-4292 to schedule a test drive.
Victory Motors is a family owned and operated used car dealership located in Longmont Colorado.

Reviews

(279 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Victory Motors of Colorado from DealerRater.

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My husband found his dream truck, so we drove an hour

My husband found his dream truck, so we drove an hour down the road to go look at it. He fell in love, and was ready to purchase. We traded in our truck, which was running in fantastic condition and they got the better end of this deal FOR SURE. We were reminded that the truck is ‘as is’, and when I asked about some sort of assurance, and was again reminded of the as is, I should have seen the red flag. When the salesman was moving the truck, I noticed a reverse light out, he said bring it back in and we will swap it out, oh ok well that’s nice I thought. And since they do not accept personal checks, we brought a cashiers check back the next day. They changed the light and off we went. Realized the next day, the light is still out. Why would they say they changed the light bulb when they clearly DID NOT? And also the AC was not blowing cold. Decided to bring it to a reputable mechanic. Turns out it needed a new compressor, oil pan and oil lines leaking, both replaced, transfer case, ball joints, tie rods, the list goes on. Almost 8 grand later our truck was drivable. And the smell, can’t get rid of the smell. Possibly from the leaking AC? We will not be returning to this place, and would NEVER recommend them. We always buy used vehicles, and this by far, is the worst condition any of them have ever been in. Bring a mechanic, or take the vehicle to one, before purchasing from Victory Motors. Buyer beware!

My husband found his dream truck, so we drove an hour

My husband found his dream truck, so we drove an hour down the road to go look at it. He fell in love, and was ready to purchase. We traded in our truck, which was running in fantastic condition and they got the better end of this deal FOR SURE. We were reminded that the truck is ‘as is’, and when I asked about some sort of assurance, and was again reminded of the as is, I should have seen the red flag. When the salesman was moving the truck, I noticed a reverse light out, he said bring it back in and we will swap it out, oh ok well that’s nice I thought. And since they do not accept personal checks, we brought a cashiers check back the next day. They changed the light and off we went. Realized the next day, the light is still out. Why would they say they changed the light bulb when they clearly DID NOT? And also the AC was not blowing cold. Decided to bring it to a reputable mechanic. Turns out it needed a new compressor, oil pan and oil lines leaking, both replaced, transfer case, ball joints, tie rods, the list goes on. Almost 8 grand later our truck was drivable. And the smell, can’t get rid of the smell. Possibly from the leaking AC? We will not be returning to this place, and would NEVER recommend them. We always buy used vehicles, and this by far, is the worst condition any of them have ever been in. Bring a mechanic, or take the vehicle to one, before purchasing from Victory Motors. Buyer beware!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Providing a positive experience is our top priority, Tina, and we're sorry that we failed here. We'd love the opportunity to discuss your visit in greater detail and clear up any issues we can. If it's possible to talk about your experience one-on-one, please reach out to us directly to let us know the best way to contact you and we will reach out.

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Do not purchase a vehicle from Victory Motors of

Do not purchase a vehicle from Victory Motors of Colorado. We thought we had purchased a great vehicle and the salesperson was fine to work with. We purchased a 2021 Subaru WRX in August 2025 for our son. The vehicle had 55k miles on it with 5k miles left on the factory warranty and we added the extended. Approximately 700 miles/3 weeks after my son took it to college the clutch began squeaking. My husband had him take it to the Subaru dealership near him and they reported that they would need to take apart everything to assess the clutch. Once they had taken apart the car, they sent pictures of the clutch, which are attached. My husband reached out to Victory Motors and talked with Jordan Fisher. He stated that it was a wear and tear issue and our 18 year must have ruined the clutch because he was an incompetent clutch driver. Our son has been driving a clutch since he received his permit and drove his previous 14 year old Mazda for 3 years with zero clutch issues. Jordan stated that we would have to bring the vehicle to their shop to have it assessed but ultimately it was not their responsibility as we purchased the vehicle "as is". As the clutch had already been taken a part it did not seem like a wise financial decision to have Subaru put it back together to take it to a dealership that had become untrustworthy in our opinion. We asked for the dealership to reimburse 1/2 of the cost and Jordan said that would not be fair to his company. After several heated discussions with my husband, Jordan offered $500 in exchange for my husband to issue a written apology, remove his Google Review and sign an affidavit stating we would not post any more negative reviews of their business. Today- 9/13, exactly one month after purchasing the vehicle, we learned the battery is also bad. If you decide to purchase from here, you should definitely have an independent mechanic check out the vehicle. We have learned our lesson and will no longer trust that a business has the customer's safety and best interests in mind.

Do not purchase a vehicle from Victory Motors of

Do not purchase a vehicle from Victory Motors of Colorado. We thought we had purchased a great vehicle and the salesperson was fine to work with. We purchased a 2021 Subaru WRX in August 2025 for our son. The vehicle had 55k miles on it with 5k miles left on the factory warranty and we added the extended. Approximately 700 miles/3 weeks after my son took it to college the clutch began squeaking. My husband had him take it to the Subaru dealership near him and they reported that they would need to take apart everything to assess the clutch. Once they had taken apart the car, they sent pictures of the clutch, which are attached. My husband reached out to Victory Motors and talked with Jordan Fisher. He stated that it was a wear and tear issue and our 18 year must have ruined the clutch because he was an incompetent clutch driver. Our son has been driving a clutch since he received his permit and drove his previous 14 year old Mazda for 3 years with zero clutch issues. Jordan stated that we would have to bring the vehicle to their shop to have it assessed but ultimately it was not their responsibility as we purchased the vehicle "as is". As the clutch had already been taken a part it did not seem like a wise financial decision to have Subaru put it back together to take it to a dealership that had become untrustworthy in our opinion. We asked for the dealership to reimburse 1/2 of the cost and Jordan said that would not be fair to his company. After several heated discussions with my husband, Jordan offered $500 in exchange for my husband to issue a written apology, remove his Google Review and sign an affidavit stating we would not post any more negative reviews of their business. Today- 9/13, exactly one month after purchasing the vehicle, we learned the battery is also bad. If you decide to purchase from here, you should definitely have an independent mechanic check out the vehicle. We have learned our lesson and will no longer trust that a business has the customer's safety and best interests in mind.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We're sorry to hear about your experience, Alli, and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Please let us know the best way to reach you.

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Do not purchase a vehicle from Victory Motors of

Do not purchase a vehicle from Victory Motors of Colorado. We thought we had purchased a great vehicle and the salesperson was fine to work with. We purchased a 2021 Subaru WRX in August 2025 for our son. The vehicle had 55k miles on it with 5k miles left on the factory warranty and we added the extended. Approximately 700 miles/3 weeks after my son took it to college the clutch began squeaking. My husband had him take it to the Subaru dealership near him and they reported that they would need to take apart everything to assess the clutch. Once they had taken apart the car, they sent pictures of the clutch, which are attached. My husband reached out to Victory Motors and talked with Jordan Fisher. He stated that it was a wear and tear issue and our 18 year must have ruined the clutch because he was an incompetent clutch driver. Our son has been driving a clutch since he received his permit and drove his previous 14 year old Mazda for 3 years with zero clutch issues. Jordan stated that we would have to bring the vehicle to their shop to have it assessed but ultimately it was not their responsibility as we purchased the vehicle "as is". As the clutch had already been taken a part it did not seem like a wise financial decision to have Subaru put it back together to take it to a dealership that had become untrustworthy in our opinion. We asked for the dealership to reimburse 1/2 of the cost and Jordan said that would not be fair to his company. After several heated discussions with my husband, Jordan offered $500 in exchange for my husband to issue a written apology, remove his Google Review and sign an affidavit stating we would not post any more negative reviews of their business. Today- 9/13, exactly one month after purchasing the vehicle, we learned the battery is also bad. If you decide to purchase from here, you should definitely have an independent mechanic check out the vehicle. We have learned our lesson and will no longer trust that a business has the customer's safety and best interests in mind.

Do not purchase a vehicle from Victory Motors of

Do not purchase a vehicle from Victory Motors of Colorado. We thought we had purchased a great vehicle and the salesperson was fine to work with. We purchased a 2021 Subaru WRX in August 2025 for our son. The vehicle had 55k miles on it with 5k miles left on the factory warranty and we added the extended. Approximately 700 miles/3 weeks after my son took it to college the clutch began squeaking. My husband had him take it to the Subaru dealership near him and they reported that they would need to take apart everything to assess the clutch. Once they had taken apart the car, they sent pictures of the clutch, which are attached. My husband reached out to Victory Motors and talked with Jordan Fisher. He stated that it was a wear and tear issue and our 18 year must have ruined the clutch because he was an incompetent clutch driver. Our son has been driving a clutch since he received his permit and drove his previous 14 year old Mazda for 3 years with zero clutch issues. Jordan stated that we would have to bring the vehicle to their shop to have it assessed but ultimately it was not their responsibility as we purchased the vehicle "as is". As the clutch had already been taken a part it did not seem like a wise financial decision to have Subaru put it back together to take it to a dealership that had become untrustworthy in our opinion. We asked for the dealership to reimburse 1/2 of the cost and Jordan said that would not be fair to his company. After several heated discussions with my husband, Jordan offered $500 in exchange for my husband to issue a written apology, remove his Google Review and sign an affidavit stating we would not post any more negative reviews of their business. Today- 9/13, exactly one month after purchasing the vehicle, we learned the battery is also bad. If you decide to purchase from here, you should definitely have an independent mechanic check out the vehicle. We have learned our lesson and will no longer trust that a business has the customer's safety and best interests in mind.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hello Alli: We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. We'd love to get to the bottom of this and turn things around for you.

Show full review

Please avoid Victory Motors.

Please avoid Victory Motors. Initially, we had a great experience. We bought a Subaru WRX from them. The vehicle had 55k miles on it with 5k miles left on the factory warranty. We opted into the extended warranty as well. Approximately 200-300 miles after my son took it to college the clutch began squeaking. I had him take it to the local dealership who said they needed to do a tear down to look at the clutch to give recommendations. I reached out to Subaru, who refused to help saying the clutch is a wearable part. I reached out to victory motors and was told that my son likely ruined the clutch because he is 18 years old and who knows what he’s done with the vehicle. Then the manager, Jordan, accused me of lying because the vehicle had 700 miles since the time of purchase when the clutch was replaced. Jordan said the only way he would help me is if I brought the vehicle back to him, which I tried to explain was not feasible. I asked for Victory Motors to pay half of the repair costs which they declined as it was not fair to “Jordan’s Company”. My hope is that this post saves someone else from having to go through the same agist abuse that we have. Go to a dealership that stands behind the vehicles they sell.

Please avoid Victory Motors.

Please avoid Victory Motors. Initially, we had a great experience. We bought a Subaru WRX from them. The vehicle had 55k miles on it with 5k miles left on the factory warranty. We opted into the extended warranty as well. Approximately 200-300 miles after my son took it to college the clutch began squeaking. I had him take it to the local dealership who said they needed to do a tear down to look at the clutch to give recommendations. I reached out to Subaru, who refused to help saying the clutch is a wearable part. I reached out to victory motors and was told that my son likely ruined the clutch because he is 18 years old and who knows what he’s done with the vehicle. Then the manager, Jordan, accused me of lying because the vehicle had 700 miles since the time of purchase when the clutch was replaced. Jordan said the only way he would help me is if I brought the vehicle back to him, which I tried to explain was not feasible. I asked for Victory Motors to pay half of the repair costs which they declined as it was not fair to “Jordan’s Company”. My hope is that this post saves someone else from having to go through the same agist abuse that we have. Go to a dealership that stands behind the vehicles they sell.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. We'd love to get to the bottom of this and turn things around for you.

Show full review

I came by to check out the inventory of used cars and was

I came by to check out the inventory of used cars and was happily surprised by the choices of vehicles within my budget. I was also super impressed with the friendliness, helpfulness and professional service offered by the sales agent Israel Tovar. I knew this was where I would be buying my next car. Came back 3 days later to see Israel again and he helped me to purchase my 2010 Lexus. Couldn't be any happier!! Highly recommend Victory Motors and Israel Tovar if you are needing a new vehicle. You won't be disappointed!

I came by to check out the inventory of used cars and was

I came by to check out the inventory of used cars and was happily surprised by the choices of vehicles within my budget. I was also super impressed with the friendliness, helpfulness and professional service offered by the sales agent Israel Tovar. I knew this was where I would be buying my next car. Came back 3 days later to see Israel again and he helped me to purchase my 2010 Lexus. Couldn't be any happier!! Highly recommend Victory Motors and Israel Tovar if you are needing a new vehicle. You won't be disappointed!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback.

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Norman was very friendly and helpful.

Norman was very friendly and helpful. He made car buying as pleasurable as it can be.

Norman was very friendly and helpful.

Norman was very friendly and helpful. He made car buying as pleasurable as it can be.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback!

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The staff are friendly and do not put too much pressure

The staff are friendly and do not put too much pressure on customers,and helpful making me feel comfortable.

The staff are friendly and do not put too much pressure

The staff are friendly and do not put too much pressure on customers,and helpful making me feel comfortable.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
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As a large dealership, they get a lot of inventory, and

As a large dealership, they get a lot of inventory, and sometimes they do offer interesting vehicles. They rely heavily on advertising and marketing to ensure they get enough eyeballs on their inventory so some sucker will eventually pay their stratospheric prices. I call in for a specific car and the initial call went very well. I already looked at all the photos and checked the carfax before calling so I brought funds with me and was ready to buy as long the car met my standards. Needless to say, it did not. I was treated well by the sales staff, but the car had the BARE minimum reconditioning done to it. It had 6 year old, dry, hard tires on it, wiper blades had no rubber left, parking brake felt like it was going to fall out, low coolant, no valve stem caps, and more interesting to me was the fact that the car, despite having low miles, took many more rotations to fire up than I'm used to. These are all just observations I was able to make as a non mechanic, let alone what may have been going on underneath. I found it very interesting that the last service on the carfax before the original owner got rid of the car was "compression checked". Such things do not inspire confidence in parting with hard earned funds. Upon return from my test drive, being unsatisfied with the car, I make an offer which was still too high and was met with grunts, eye rolls, and dismissing my concerns. They made an attempt to resolve the bigger concerns I had but ultimately it felt like an attempt to pull the wool over my eyes than a genuine attempt at resolving a sale. I was told things like "It's a used car, so it can't be perfect", "We sell xxx cars a month, and our prices are the reason why", "It's priced to sell", etc. Cars that are priced to sell are gone in a week, not standing still with a thick layer of pollen on them after 6 weeks. For what they are asking, I expect darn near perfection on my purchase. I'm not interested in paying triple the cars actual cash value. I also don't care what other suckers are paying, and I really don't care what other morons are asking. Maybe that means I won't be buying a dealership but that's the fact of the matter. Please do your homework before purchasing from Victory Motors because they will absolutely love to prey on you if you don't. There are plenty of suckers out there so they don't need to you, apparently. Jack was actually pretty cool, would almost come back just for his professionalism. Jordan knows the sweet talk game really well.

As a large dealership, they get a lot of inventory, and

As a large dealership, they get a lot of inventory, and sometimes they do offer interesting vehicles. They rely heavily on advertising and marketing to ensure they get enough eyeballs on their inventory so some sucker will eventually pay their stratospheric prices. I call in for a specific car and the initial call went very well. I already looked at all the photos and checked the carfax before calling so I brought funds with me and was ready to buy as long the car met my standards. Needless to say, it did not. I was treated well by the sales staff, but the car had the BARE minimum reconditioning done to it. It had 6 year old, dry, hard tires on it, wiper blades had no rubber left, parking brake felt like it was going to fall out, low coolant, no valve stem caps, and more interesting to me was the fact that the car, despite having low miles, took many more rotations to fire up than I'm used to. These are all just observations I was able to make as a non mechanic, let alone what may have been going on underneath. I found it very interesting that the last service on the carfax before the original owner got rid of the car was "compression checked". Such things do not inspire confidence in parting with hard earned funds. Upon return from my test drive, being unsatisfied with the car, I make an offer which was still too high and was met with grunts, eye rolls, and dismissing my concerns. They made an attempt to resolve the bigger concerns I had but ultimately it felt like an attempt to pull the wool over my eyes than a genuine attempt at resolving a sale. I was told things like "It's a used car, so it can't be perfect", "We sell xxx cars a month, and our prices are the reason why", "It's priced to sell", etc. Cars that are priced to sell are gone in a week, not standing still with a thick layer of pollen on them after 6 weeks. For what they are asking, I expect darn near perfection on my purchase. I'm not interested in paying triple the cars actual cash value. I also don't care what other suckers are paying, and I really don't care what other morons are asking. Maybe that means I won't be buying a dealership but that's the fact of the matter. Please do your homework before purchasing from Victory Motors because they will absolutely love to prey on you if you don't. There are plenty of suckers out there so they don't need to you, apparently. Jack was actually pretty cool, would almost come back just for his professionalism. Jordan knows the sweet talk game really well.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Bought a care from this used dealer for my daughter.

Bought a care from this used dealer for my daughter. Car is great, runs good, clean and exactly what my kid wanted. I am giving it 3-stars, not for the car but for the customer service. The weekend that we obtained the car I noticed that the driver side door wasn't locking, weird because dealers completely lock their cars. Once I found that this was not working I contacted Justin to let him know about the problem and if it was something they could do. He told me that he would speak with his manager because they were certain that the door lock worked as at the the end of the day they go around the dealer to make sure that all the doors to the cars are locked. When one goes to buy a car one doesn't lock and unlock the doors, I don't. Poor customer service as I never got a response back from them and we are over a month running waiting for a call. Also, while a got a small discount because the oil was not changed it was dirty, if you do go buy a car there make sure to check the oil. The car is a Honda and on the dashboard it read that the life of the oil was 100%, NOT. I will wait for a car about it but in the mean time I have to take the time to fix this issue myself.

Bought a care from this used dealer for my daughter.

Bought a care from this used dealer for my daughter. Car is great, runs good, clean and exactly what my kid wanted. I am giving it 3-stars, not for the car but for the customer service. The weekend that we obtained the car I noticed that the driver side door wasn't locking, weird because dealers completely lock their cars. Once I found that this was not working I contacted Justin to let him know about the problem and if it was something they could do. He told me that he would speak with his manager because they were certain that the door lock worked as at the the end of the day they go around the dealer to make sure that all the doors to the cars are locked. When one goes to buy a car one doesn't lock and unlock the doors, I don't. Poor customer service as I never got a response back from them and we are over a month running waiting for a call. Also, while a got a small discount because the oil was not changed it was dirty, if you do go buy a car there make sure to check the oil. The car is a Honda and on the dashboard it read that the life of the oil was 100%, NOT. I will wait for a car about it but in the mean time I have to take the time to fix this issue myself.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Brian Iwanski was not interested in making a deal happen,

Brian Iwanski was not interested in making a deal happen, offered him different solutions and got shot down!!

Brian Iwanski was not interested in making a deal happen,

Brian Iwanski was not interested in making a deal happen, offered him different solutions and got shot down!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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