Santa Cruz Subaru

Saundra, Evan and others very helpful and knowledgeable, friendly. Great dealership. Would recommend to friends or family.

Cindy was great when I called to make appt, dropped off the car and when she called to communicate what they had found. She was knowledgeable and wonderful to work with! My experience changed when I came to pick up the car. 3 people sitting around, one was messing with cell phone. Had to wait about 15-20minutes for the person at the counter (I think his name was Thomas) to finish with other customers. He seemed to be the only one working that day (it was a Saturday). Then once he was done talking with me, someone took the car to wash. He said he did it by hand because they couldn’t put it through the auto wash. It came back wet. I asked him for a towel so I could dry it off. He brought a small towel over and quickly wiped a few areas and said “that’s the best I can do”. I explained about water spots and he didn’t seem to care, barely putting in any effort- just kept saying “that’s the best I can do”. I had just washed it the day before and got rid of all water spots. I wish he wouldn’t have even bothered with washing it because I ended up having to rewash at home to get rid of the water spots. What I expected to take 10-15 minutes, ended up taking about 45 minutes to pick up my car.

I was shopping for a certified used Crosstrek Wilderness and live in Southern California. I searched across the state for the model and color I was looking for and negotiated with several dealerships. Santa Cruz Suburu, specifically Tony and Jeff, came thru for me big time. They made the purchase easy and provided the best deal in California. The description of the car was exact and the entire process with everyone in the office was awesome. I could not have been happier with the entire purchase. I drove over 400 miles to purchase the car and it was well worth the drive. I will be coming back for my next one for sure. Thank you gentlemen.

I would need negative stars to describe my experience today. This was the absolute worst. So far they are 2 hours late getting my car back to me and I’m still waiting for the shuttle. Unbelievable that they could be this backed up/tardy/short handed/ or whatever they are (employee function, I was told) that customers are disrespected this much. Why say you can do something when you can’t? No way to treat ANY customer, let alone one of 30 years.

Matthew Smith worked with me and my sister with the phone to car map. He was extremely knowledgeable and patient. Also had a great sense of humor...make it easy and fun! He made sure we understood how to work this app and we left really knowing what to do with the map/car connections. Thank you, great service and definitely would recommend Matthew to others.

Prompt response to my call about the car. Set up appointment to test drive and bought the car that day. Very helpful in the two subsequent visits the following day when I needed to learn about the technology. Altogether a pleasant way to obtain what is turning out to be a great car.

No hassle, easy to deal with and no added mark ups! They made the process Simple and fair. I would highly recommend starting your buying process here.

Very friendly staff, knowledgeable, great selection of new and used cars. Will definitely service my car with santa cruz subaru. Thank you for amazing customer service.

Trinity M at Santa Cruz/Capitola Subaru is completely untrustworthy and misleading in her dealings. I told her that we had an offer on an Impreza for MSRP at another dealer, but her dealership had the color that we preferred. I told her that unless she was negotiable on the price ($2500 over MSRP) that we would not be interested in purchasing the car from them since her dealership is 1.5hrs/each way from our home (3hr RT). Trinity told me that they would work with us on the price and that they had sold a car just yesterday at MSRP. Well, after driving to the dealership, she could only offer $200 off of the $2500 over MSRP and said that the other dealership was lying to us if they can sell a car at MSRP. Needless to say, this was a complete waste of our time. I called the Sales Manager and informed him of our disappointment at how Trinity misled us and he told us that if we had talked to him first, he would have told us not to drive down since they are not negotiable on the additional $$$ cost over MSRP due to low inventory!

If you go to the service department of Santa Cruz Subaru know that you are in good hands. Russ, the service writer was a great help. Not only did they service my Subaru, I mention to Russ that the road noise while driving, was louder than it use to be. After inspecting the car they found a bad wheel bearing. They replaced the wheel bearing and the noise is gone. I purched the car there and have always had it serviced there. They have always been fair and straight with me. you can go to them and they will meet your needs.