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BMW of Reading

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (207 reviews)
Sales hours: 8:30am to 8:00pm
Service hours: 7:30am to 5:00pm
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Sales Service
Monday 8:30am–8:00pm 7:30am–5:00pm
Tuesday 8:30am–8:00pm 7:30am–5:00pm
Wednesday 8:30am–8:00pm 7:30am–5:00pm
Thursday 8:30am–8:00pm 7:30am–5:00pm
Friday 8:30am–6:00pm 7:30am–5:00pm
Saturday 8:30am–5:00pm 7:30am–12:00pm
Sunday Closed Closed

Inventory

  • No photo available
    BMW Certified
    2024 BMW X5
    26,091 mi.
    $67,125
  • No photo available
    BMW Certified
    2023 BMW X4
    35,390 mi.
    $57,000
  • No photo available
    BMW Certified
    2025 BMW X5 PHEV
    13,972 mi.
    $72,650
  • No photo available
    BMW Certified
    2025 BMW X1
    5,633 mi.
    $48,875
  • No photo available
    BMW Certified
    2024 BMW X5
    25,860 mi.
    $62,500
See all 56 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since October 2025.
If you are looking for a BMW Dealer in the Eastern Pennsylvania Region our sales territory includes Reading Allentown Philadelphia Lancaster York Lebanon and the entire Tri-State area we have what you're looking for in the way of new and used cars vans and SUV's. Whether you are shopping for a brand new vehicle or prefer the security and lower price of a certified pre-owned option we have hundreds of vehicles ready for your consideration. BMW of Reading is family owned located in the greater Reading area and has been in business for over 60 years! We're here to make your shopping experience pleasant and hassle free!
Best priceall the time Online!

Service center

Phone number

Service hours

Monday
7:30am–5:00pm
Tuesday
7:30am–5:00pm
Wednesday
7:30am–5:00pm
Thursday
7:30am–5:00pm
Friday
7:30am–5:00pm
Saturday
7:30am–12:00pm
Sunday
Closed

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (207 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of BMW of Reading from DealerRater.

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My husband and I purchase new cars every 3 to 4 years so

My husband and I purchase new cars every 3 to 4 years so we have had many experiences at different dealerships. That being said, I have never had a better experience than I did at BMW of Reading. We purchased a used car for my daughter's 16th Birthday from Vlad. He did everything in his power to make sure the car was perfect and the first car buying experience was magical for her. So go see Vlad!! Whether you are buying a $25,000 used car or a $100,000 new car you will be treated with the same level of respect and excitment by him. He is wonderful, the dealership is wonderful! They really stand behind their products and truly want you to be happy. I will be a repeat customer!

My husband and I purchase new cars every 3 to 4 years so

My husband and I purchase new cars every 3 to 4 years so we have had many experiences at different dealerships. That being said, I have never had a better experience than I did at BMW of Reading. We purchased a used car for my daughter's 16th Birthday from Vlad. He did everything in his power to make sure the car was perfect and the first car buying experience was magical for her. So go see Vlad!! Whether you are buying a $25,000 used car or a $100,000 new car you will be treated with the same level of respect and excitment by him. He is wonderful, the dealership is wonderful! They really stand behind their products and truly want you to be happy. I will be a repeat customer!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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I had an incredible experience purchasing my BMW X3 from

I had an incredible experience purchasing my BMW X3 from BMW of Reading. Rob Koch was fantastic—he did everything he promised and more. I ordered the vehicle on May 30th, and Rob told me it would be part of build week 24 (second week of June). Sure enough, the car was delivered to me on June 20th—right on schedule. Rob is also incredibly responsive—quick to answer emails and phone calls, which made the process feel smooth and stress-free. It was such a different (and better!) car buying experience than what I’ve had in the past. I also want to thank Eric Salem, the Sales Manager, and Sean Doyle, the Finance Manager, for their professionalism and support throughout the sale. The entire team at BMW of Reading was outstanding from start to finish. If you're looking for a truly seamless, honest, and enjoyable car buying experience, I highly recommend Rob and the team at BMW of Reading.

I had an incredible experience purchasing my BMW X3 from

I had an incredible experience purchasing my BMW X3 from BMW of Reading. Rob Koch was fantastic—he did everything he promised and more. I ordered the vehicle on May 30th, and Rob told me it would be part of build week 24 (second week of June). Sure enough, the car was delivered to me on June 20th—right on schedule. Rob is also incredibly responsive—quick to answer emails and phone calls, which made the process feel smooth and stress-free. It was such a different (and better!) car buying experience than what I’ve had in the past. I also want to thank Eric Salem, the Sales Manager, and Sean Doyle, the Finance Manager, for their professionalism and support throughout the sale. The entire team at BMW of Reading was outstanding from start to finish. If you're looking for a truly seamless, honest, and enjoyable car buying experience, I highly recommend Rob and the team at BMW of Reading.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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This is for the SERVICE DEPARTMENT.

This is for the SERVICE DEPARTMENT. My 2018 BMW 750Ix (43k miles) was on limp-home mode, I took to the service department without digging into the codes myself. They diagnosed the following needed replacement: injectors #1 and #5 (quoted $3402), wastegate actuator #2 ($2055) and all spark plugs ($707). They bid all three jobs separately (which includes removing all covers, gaining access) when all three jobs were in the same region, for a cumulative MINIMUM price of $6164 plus taxes. Injector #5 was fine, didn't need replacement, only #1 did (obvious, as only plug #1 was fouled, all others were fine). Tech misdiagnosed #5 due to misfires, that were caused by the original coil packs needing replacement. I bought $1200 worth of parts, worked on car 12 hours, and it's now PERFECT. One of their techs could have done the job done in <8 hours, even taking their time and a long lunch break ($1200 labor). If they charged DOUBLE the price on parts from what I got, $2400, you'd STILL get a total bill of LESS than $4k. I can't address their sales team, but I can say with absolute certainty that their service department will happily rip your face off, without compunction. Better to use Dubbles or somebody else. These guys are disgusting.

This is for the SERVICE DEPARTMENT.

This is for the SERVICE DEPARTMENT. My 2018 BMW 750Ix (43k miles) was on limp-home mode, I took to the service department without digging into the codes myself. They diagnosed the following needed replacement: injectors #1 and #5 (quoted $3402), wastegate actuator #2 ($2055) and all spark plugs ($707). They bid all three jobs separately (which includes removing all covers, gaining access) when all three jobs were in the same region, for a cumulative MINIMUM price of $6164 plus taxes. Injector #5 was fine, didn't need replacement, only #1 did (obvious, as only plug #1 was fouled, all others were fine). Tech misdiagnosed #5 due to misfires, that were caused by the original coil packs needing replacement. I bought $1200 worth of parts, worked on car 12 hours, and it's now PERFECT. One of their techs could have done the job done in <8 hours, even taking their time and a long lunch break ($1200 labor). If they charged DOUBLE the price on parts from what I got, $2400, you'd STILL get a total bill of LESS than $4k. I can't address their sales team, but I can say with absolute certainty that their service department will happily rip your face off, without compunction. Better to use Dubbles or somebody else. These guys are disgusting.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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I’ve had 15 years dealing with this BMW Dealership, Kerri

I’ve had 15 years dealing with this BMW Dealership, Kerri in the service department is a superstar! Always pleasant and helpful, never had any problem they couldn’t fix!

I’ve had 15 years dealing with this BMW Dealership, Kerri

I’ve had 15 years dealing with this BMW Dealership, Kerri in the service department is a superstar! Always pleasant and helpful, never had any problem they couldn’t fix!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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Will not be back for service or a car

Worst service experience and people EVER!!!!They treat you like xxxx my wife and I just moved heard we both drive bmws and I will never be back!!! Kerrie talks down to any chance she gets it’s almost like you are inconveniencing her. We will never be back!

Will not be back for service or a car

Worst service experience and people EVER!!!!They treat you like xxxx my wife and I just moved heard we both drive bmws and I will never be back!!! Kerrie talks down to any chance she gets it’s almost like you are inconveniencing her. We will never be back!

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi James, we regret to hear that you had a negative experience with us, but would appreciate the chance to turn your experience around. We would like to work towards a resolution, so if you are willing, please reach out to us at (877) 866-6272 to discuss this further.

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Amazing experience!!!

I honestly don't think I could find the right words to express what an amazing experience my husband and I had purchasing our 2021 GMC Acadia through BMW of Reading. We traveled from NJ to see this vehicle specifically and could not be happier with the kindness and professionalism we received from the entire team of employees we interreacted with; whether it was Andy in sales, Angie in finance, or just some of the employees around making casual conversation with us. After some super negative experiences at other car dealerships trying to buy our new SUV, I can't begin to tell you how much of a difference BMW of Reading made for us. This is exactly how you want to feel coming out of the car buying experience. If you're thinking of purchasing a BMW, or they have any inventory in stock of other vehicles you're looking at, don't hesitate to go to BMW of Reading; I would purchase a vehicle from them again in a heartbeat. Thank you so much for making all the difference in our car buying experience and helping us get my dream SUV before our little one joins our family!

Amazing experience!!!

I honestly don't think I could find the right words to express what an amazing experience my husband and I had purchasing our 2021 GMC Acadia through BMW of Reading. We traveled from NJ to see this vehicle specifically and could not be happier with the kindness and professionalism we received from the entire team of employees we interreacted with; whether it was Andy in sales, Angie in finance, or just some of the employees around making casual conversation with us. After some super negative experiences at other car dealerships trying to buy our new SUV, I can't begin to tell you how much of a difference BMW of Reading made for us. This is exactly how you want to feel coming out of the car buying experience. If you're thinking of purchasing a BMW, or they have any inventory in stock of other vehicles you're looking at, don't hesitate to go to BMW of Reading; I would purchase a vehicle from them again in a heartbeat. Thank you so much for making all the difference in our car buying experience and helping us get my dream SUV before our little one joins our family!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi Briana, we are very happy to have provided you with such a positive experience! Our team strives to deliver an excellent experience, and are glad you found this to be the case during your visit. If you have further needs or questions, please reach out!

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New x3

Good experience- Dave Horrigan, the best. Also, young woman at front desk was extremely helpful getting cars to test drive.

New x3

Good experience- Dave Horrigan, the best. Also, young woman at front desk was extremely helpful getting cars to test drive.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hello Michael, we appreciate you taking the time to leave us this feedback. If you have any further questions, please give us a call. We're always happy to help!

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Always a great experience

Tom masano has always done a great job for me. From me purchasing the car there to the service I get done, it?s always very professional.

Always a great experience

Tom masano has always done a great job for me. From me purchasing the car there to the service I get done, it?s always very professional.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Wayne, we appreciate your positive review about your recent experience with us! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Vehicle Serviced

the service advisor Edgar C and the Manager Derek both are very friendly, and committed to the work that they take on, i have very good experience working with both and find then friendly, understanding and updating to the whole process of service done. they have a beautiful lounge to sit and relax during service appts.

Vehicle Serviced

the service advisor Edgar C and the Manager Derek both are very friendly, and committed to the work that they take on, i have very good experience working with both and find then friendly, understanding and updating to the whole process of service done. they have a beautiful lounge to sit and relax during service appts.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Sunil, we are very happy to have provided you with such a positive experience! Thank you so much again for your feedback! We hope you have a great day!

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Great Service

I?ve been using BMW of Reading for many, many tears, for both mine and my wife?s BMW?s, we are extremely pl asked with their service and client attention to detail. We could go to many BMW dealers but we choose to drive the extra distance for their quality service! I highly recommend them!

Great Service

I?ve been using BMW of Reading for many, many tears, for both mine and my wife?s BMW?s, we are extremely pl asked with their service and client attention to detail. We could go to many BMW dealers but we choose to drive the extra distance for their quality service! I highly recommend them!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Dan, we are very happy to have provided you with such a positive experience! Thanks for the recommendation, and have an amazing day!

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