Sommer's Automotive

Just a quick thanks for the excellent work Adam did in helping us purchase a vehicle from you this past weekend. We first visited your dealership this spring after the auto show; one of your representatives showed us the smaller GMC SUV and we wanted to test drive it and compare it to both the Subaru Forester and the Legacy. Long and the short of it was I actually ended up liking the Forester's handling, comfort, and ride the best of those three options. I told Adam, who took over the sales process once we eliminated the GMC from consideration, that I would not likely be looking to purchase for several months. Not a stall, I knew my 2006 Buick Lucerne was good for a while yet and I saw no need to rush headlong into a purchase. Adam, as much as sales people don't like making follow up calls in some instances, did a good job of maintaining contact with my wife and I via the phone. Call it a "Goldilocks and the Three Bears" approach: he wasn't too "pushy", nor was he inattentive. Our family has faced a niece with breast cancer treatments my wife had to help her through, the fading health and sudden death of a brother-in-law, and another family issue that made the April-September period one we'd not soon want to revisit. Buying a vehicle, as you can appreciate, was not a major priority. In September I finally set out to sell my Lucerne (relax, you really didn't want a 2006 with 157,000 miles on it...cherry body, new tires and brakes, but we'd have never agreed on a trade value...) and, this past Friday, found a buyer and completed the transaction. Off to buy a car! I'd decided I wanted a Forester in either the Premium or Limited trim. Yup, you guessed it if you're looking out your window right now, no inventory in sight... My wife, bless her, asked me to take a look at a 2012 Forester, Premium trim line, that was on the lot. While sage green isn't my preferred color, and the perfume of the previous owner lingers intensely in the interior, the rest of the vehicle was self-evidently worth consideration. I bought it even though I had the option to stay focused only on a new vehicle and start working cars.com, truecar.com, or some other channel of acquisition. I chose to see things through with Sommers. My point, both to Adam and the rest of the sales staff, is a simple one: patience, respect for the potential customer and the fact that life sometimes gets in the way of their other plans, and "working the process" DOES yield results. I'd also point out that Keegan, in your F&I department, did a thorough, detailed, friendly, and precise execution of his responsibilities to round out the experience. From top to bottom, beginning to end, we enjoyed the experience we had at Sommers Subaru. Yes, the product is important, having sales people with product knowledge is important, but when the same product is available at multiple locations it's the other parts of the process that differentiate one dealership from another. Our thanks to Adam, to Keegan, to Jim who "pinch hit" for Adam in that we showed up on this past Friday before Adam's shift began and wasn't at all inconvenienced spending time with one of his peers customers. Feel free to share this with the staff, they deserve to hear about those situations when they've done everything right; Lord knows they get 'communicated with' when something doesn't go per plan. Again, our thanks, it's been a pleasure we hope to repeat in the future either ourselves or based on recommending your dealership to others.

I had such an exceptional experience. I'm glad Adam shared my same enthusiasm for cars and the new Subaru. Highly recommend coming to this dealership.

I have done business with Sommer's for about 50 years. Their service and personnel are, and always have been, tops.

I bought my first ever Subaru (a 2013 Crosstrek) at Sommers and dealt with Mark Krueger. Mark was an absolute joy with which to work. He made my car-buying experience (which I had been dreading) actually an enjoyable and pleasant one -- and he put up with my price gouging / money haggling brother as well! :-) I love my Subaru, I love Sommers, and I loved working with Mark. Since I bought my Subaru on May 11, 2013, I have since referred 3 other people to this dealership and 2 of them have also bought new Subaru Crosstreks. Thank you Sommers and Thank you Mark Krueger! :-) Ann Habeck - Maribel, WI

Transmission went out on our car with only 56,000 miles on it and the service dept. actually fought for a better repair price with GM. Still disappointed this happenend but very happy not to have paid over 4,000 for a repair!

The staff was courteous and very helpful resolving the issue that called for service.

I didn't have a great experience with this dealer. The minute I walked in I had a bad 'vibe' but against my best judgement I continued forward. While talking with me, the salesperson noticed a couple walk in. He walked away from me immediately to assist them. It was clear that he wanted to spend more time with them than me. He then returned and proceed to tell me that I should go home and think about it. When does a salesperson EVER tell you to go home and think about it? If you've got me there, why not close the deal? I've never seen a person work so hard to get me OUT of the dealership. This is not a place I would reccomend to anyone to visit. It make me sad because I loved the car but there was no way this dealer was going to get my money. Hopefully this was an isolated incident and one bad salesperson.

Just bought a 2014 Subaru from Sommer's and they were outstanding! I shopped around at 3 dealerships in the Milwaukee area. After visiting Sommer's for the first time, and interacting with their exceptional sales people, I found myself genuinely hoping they would be my dealership. I was in and out in no time with the information I was looking for. They easily beat the price at the other 2 area dealerships, who had both assured me they would beat any price. At Sommer's, instead trying to sell me what was already on the lot, or convince me to add extra packages, they went out of their way to find me exactly the car I wanted, in the color I was looking for. Adam Driewer was my internet sales contact. He was extremely helpful, knowledgeable, pleasant and straight forward. Howard Gleason one of the car sales managers was a true pleasure to meet and work with. In all my years buying cars I have never had such a great experience. I look forward to recommending them to my friends and family.

We were impressed from the moment we walked through the doors. Jeremy Stilbe was very professional, knowledgable and personable. We would make the160 mile round trip drive to work with him and Summers Dealership again.

This is the second vehicle that we have purchased from Sommer's. We keep going back for the great deals and service, but we really like the way that George (and the rest of the staff) takes care of us while we're there. If you're looking for a Subaru check there first, all of the folks are friendly and helpful...you won't be disappointed.