Skip to main content

Sarat Ford Lincoln

(585 reviews)
Visit Sarat Ford Lincoln
Sales hours: 9:00am to 6:00pm
Service hours: 7:00am to 5:00pm
View all hours
Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–8:00pm 7:00am–6:00pm
Wednesday 9:00am–8:00pm 7:00am–6:00pm
Thursday 9:00am–8:00pm 7:00am–8:00pm
Friday 9:00am–6:00pm 7:00am–5:00pm
Saturday 9:00am–5:00pm 8:00am–4:00pm
Sunday 12:00pm–4:00pm Closed
New (413) 356-6175 (413) 356-6175
Used (413) 356-6182 (413) 356-6182
Service (413) 356-6176 (413) 356-6176

Reviews

(585 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Sarat Ford Lincoln from DealerRater.

Want to share your experience with this dealership?

Write a review

Customers are NOT friends....

?Where Customers Become Friends? is the motto the we so often hear on the radio, advertising that if you purchase your car from Sarat Ford, they will become your friends. I found out recently that this slogan is far from the truth. My father purchased his third vehicle from Sarat at the end of June and unfortunately passed away 10 weeks later. To our dismay, the salesman had sold my father a car that was too large for my mother and the loan pay off actually had exceeded the value of the car since there was an additional $3000 extended warranty added on to the loan. We were shocked to find that my dad had made such an egregious error in his purchase. I find it hard to believe that any salesman would have in good faith agreed to sell the car that they sold him and an extended warranty on top of it...to a man as ill as my father was when he purchased it. After doing all the math after my dads passing, I felt compelled to reach out to Sarat Ford. I called both Jeff and Jack asking advice from them on what to do since we had never expected this of course, and thought in good faith that they would steer us in the right direction, ie. sell it ourselves, turn it back to the loan company, possibly trade it back to them for a more adaptable car for my mom...something. The loan for the car was astronomical. Well?.surprisingly what do you think happened??? NOTHING!! I never received a call from Jeff after Peggy in service told me she would actually walk over and speak to Jeff herself to tell him about my dad (they all knew him there and thought the world of my father) and said he would certainly call me back. I waited four days and called Jack myself. He was sympathetic to my dad's passing and said that he and Jeff would discuss it and call me back. That was a month ago. I am writing this because I am incredibly disappointed in the sad realization that Sarat is just like every other dealership; They are basically concerned with the sale of the vehicle and the additional cha ching of selling the extended warranty. Please look to another dealership and don?t go to this place. I am completely disheartened.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Jaime, it is our goal to provide a great experience to every single individual with whom we interact and we clearly failed to do that with you and we would like the opportunity to try and make this right. We would like you to contact us at (413) 786-0430 at your earliest convenience so we can work with you to resolve this matter to your satisfaction. Thank you for sharing your honest opinion and we look forward to hearing from you soon.

Recent service and 15,000 mi Check Up

Your staff was very helpful and the service very good. Ford Focus 2014.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

We are ecstatic to read your review of our location, Jean. Drive safe, and we'll see you on the road.

Sarat Ford

It was my first time at Sarat Ford. My previous car became unsafe and I needed another one quickly. I meandered around on my own on a chilly wet day and was soon in the trailer working with Walter White. He took extra care to get me into a warm building while he went back and forth for keys. I am happy with the car, just a couple little issues that everyone knows about and I am sure will be taken care of. I believe it was Ron that took superb care of me when I went in for my registration and sticker. The dealership is under construction so it is hard to comment on the facilities but the waiting room for repairs is spectacular and I have every hope the whole dealership will be as great when it is done.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 4.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No

Why it took so long for service

MY visit was over two hours. I refused a car wash because I was told it would take additional hour. I was told it took two hours for service because of a back up for inspection stickers. Was it possible to have my car washed because of the back up for inspection stickers? Wallace Watroba

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No

Service

Always great as usual! Service advisors always pleasant yet professional. Job complete when promised. Courtesy shuttle available when needed.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thanks so much for your feedback. We sincerely thank you for your business and hope to continue serving you for many years to come!

My latest visit to your service dept.

Tricia was as great help. Your service department never disappoints. Thank you Joe

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Joe, we are happy you enjoyed your recent experience at our location! Our goal is for all our customers to enjoy a stress and worry free experience. We?re glad we provided this to you. If you ever need help, just give us a call. Happy motoring!

Nice new improved dealership

2014 f350 lariat first oil change was great staff was good dispite the construction.

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process 3.0
  • Quality of repair 3.0
  • Overall facilities 4.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No

great service

Dropped car off for service, everything went great, thank you.

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair 4.0
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

We are glad to be a part of your pleasurable experience. We always want our customers to feel the way you felt when leaving our location. Feel free to stop by if you need any assistance in the future!

Service on 05 Crown Vic

Service was excellent. Advisor knowledgeable and courteous.e

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

We're so happy you enjoyed working with our staff, Thomas! Thank you for taking the time to share your feedback with us.

service was quick, and reasonable.

All A O K Was nice to use your new service area. 50 characters

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

We are happy you had a pleasant experience here at Sarat Ford Lincoln. The staff at Sarat Ford Lincoln always strives to provide personable and excellent customer service. We greatly appreciate your business, and thank you again for the review!