Skip to main content

Serra Toyota

(3,734 reviews)
Visit Serra Toyota
Sales hours: 8:00am to 8:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 8:00am–8:00pm 7:00am–3:00pm
Sunday Closed Closed
2024 state dealer award
View 17 awards
2024 state dealer award 2023 state dealer award 2022 state dealer award 2020 state dealer award 2019 state dealer award 2018 state dealer award 2017 state dealer award 2016 state dealer award
2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (205) 727-9172 (205) 727-9172
Used (205) 304-0114 (205) 304-0114
Service (205) 352-4508 (205) 352-4508

Reviews

(3,734 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Serra Toyota from DealerRater.

Want to share your experience with this dealership?

Write a review

Go see coach

Easy car buying experience. honest salesmen great finance department. Go see coach. Theres a reason we have bought 3 cars from the serra family.GOBBLESS

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

We truly value your loyalty to Serra Toyota Birmingham. Honesty and streamlined experiences are what we prioritize. May good blessings be always with you.

Very pleased with my saleswoman, Sam.

Very pleased with my saleswoman, Sam. We bought here 20 years ago, and we came back. Sam is professional, respectful, pleasant, positive, and earned our business. She was able to make a deal we were happy with! Also a compliment to Ron in Finance. Very easy to work with during the money part of the deal. Thank you both, and Serra Toyota.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We are glad to hear about your experience with Sam and Ron at Serra Toyota Birmingham. We're pleased we could make a satisfactory deal for you. Thank you for trusting us again after two decades, we appreciate it.

Shawn did a great job.

Shawn did a great job. He was very helpfull, answering all the questions and took care of everything around the selling process. He picked me up at the hotel at the day I got my car, he showed me where I get my license plate and even the after sales service was outstanding. I can highly recommend Serra Toyota at Birmingham and the sales manager Shawn.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate your feedback and are glad Shawn was able to assist well. The team at Serra Toyota Birmingham prides itself on providing good service, so it's pleasing to learn we hit the mark for you. Best regards in your future endeavors with us.

Great experience with Serra Toyota

Shawn did a great job. He was very helpfull, answering all the questions and took care of everything around the selling process. He picked me up at the hotel at the day I got my car, he showed me where I get my license plate and even the after sales service was outstanding. I can highly recommend Serra Toyota at Birmingham and the sales manager Shawn.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for sharing your experience. It's good to hear that our team at Serra Toyota Birmingham assisted in answering all your questions and making the car-selling process smoother. We appreciate the high recommendation.

Great service no complaints very professional Really

Great service no complaints very professional Really fast and helped with all my questions sam was perfect

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We appreciate your positive feedback on the efficient and professional service you received at Serra Toyota Birmingham. Thank you for recognizing Sam's excellent support with your inquiries - we strive to provide this level of assistance across all interactions.

Everyone was very knowledgable, helpful and understanding

Everyone was very knowledgable, helpful and understanding of our wants and needs. Many thanks to Sam and Ben.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We're pleased to hear that you found our team at Serra Toyota Birmingham to be knowledgeable and helpful. Thank you for your 5-star rating.

It was a good visit, I was in and our the sales person

It was a good visit, I was in and our the sales person was very professional and knowledgeable about my needs..

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We appreciate your positive review indicating a speedy and professional service at Serra Toyota Birmingham. Our sales team strives to assist with any automotive needs you have during your visit. Thank you for choosing us!

I appreciate the convenience of being able to book my

I appreciate the convenience of being able to book my appointment online and select a time that works for me. I also love that they get me in and out in a timely and efficient manner. The staff is always friendly, the waiting room welcoming and bathroom clean.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're glad you found the online booking at Serra Toyota Birmingham convenient and appreciate our efficient service. Our staff works hard to maintain a friendly atmosphere and clean premises. Thank you for your positive feedback.

Service personnel was knowledgeable, courteous, friendly,

Service personnel was knowledgeable, courteous, friendly, and gave me options for payment. Service was done in a timely manner.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate your feedback at Serra Toyota Birmingham. It's great to hear that our service personnel was knowledgeable and options for payment suited your needs. Thank you for mentioning the promptness of our service work.

My sales lady was terrific.

My sales lady was terrific. She was accommodating at every level. She answered all my questions and also gave me important information about my purchase. I certainly will recommend her to friends.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We appreciate your positive remarks on our sales staff at Serra Toyota Birmingham, especially their helpful compliance. Your recommendation to others is highly valued. We look forward to serving good customers like you in the future.