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Athens BMW

(493 reviews)
Sales hours: 9:00am to 6:30pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–6:30pm 7:00am–6:00pm
Tuesday 9:00am–6:30pm 7:00am–6:00pm
Wednesday 9:00am–6:30pm 7:00am–6:00pm
Thursday 9:00am–6:30pm 7:00am–6:00pm
Friday 9:00am–6:30pm 7:00am–6:00pm
Saturday 9:00am–5:30pm 8:00pm–3:00pm
Sunday Closed Closed
2018 state dealer award
View 7 awards
2018 state dealer award 2015 state dealer award 2014 state dealer award
2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

Inventory

  • No photo available
    BMW Certified
    2024 BMW X4
    13,040 mi.
    $46,888
  • No photo available
    BMW Certified
    2023 BMW X5
    30,523 mi.
    $51,888
  • No photo available
    BMW Certified
    2024 BMW 330
    9,979 mi.
    $38,888
  • No photo available
    BMW Certified
    2025 BMW 330
    12,297 mi.
    $43,888
  • No photo available
    BMW Certified
    2023 BMW X4
    14,156 mi.
    $55,888
See all 20 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since November 2023.
At Athens BMW you will find our extensive inventory of BMW cars and SUVs including the BMW M3 X5 Z4. We work hard to get you into the vehicle you have always wanted. That new BMW is waiting for you and we work with a vast array of lending sources to make sure you will get the most complete and comprehensive financial package available.
Don't have the time to drive to Athens from your greater Duluth Decatur or Lawrenceville GA area home? No problem we will deliver your BMW to you with our Ultimate Home Delivery Service.
Delivering the Ultimate Customer Service Experience

Service center

Phone number (706) 717-7247

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00pm–3:00pm
Sunday
Closed

Reviews

(493 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Athens BMW from DealerRater.

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I’m a young single mom, bmw in Athens had my x3 there for

I’m a young single mom, bmw in Athens had my x3 there for over a month. Picked it up thinking I wasn’t going to pick up a car now smoking from the back, worst than I came. After asking Lindsey and Johnathon told me if i didn’t leave they would call the cops to make me. I live not even 3 miles down the road from the dealership and broke down, in tears, car smoking, with a young child needed to be picked up (in what I thought was going to be a fixed and reliable car after being “worked on” for over a month… I call bmw while I was broke down and received a response “we can’t help you and hung up”. I’m lost of words. I’m not the type to write negative comments but they deserve nothing positive after this ordeal. Now- I’m down a car, having to use every penny to get a rental for me and my child to get to work, school and the places NEEDED to be.

I’m a young single mom, bmw in Athens had my x3 there for

I’m a young single mom, bmw in Athens had my x3 there for over a month. Picked it up thinking I wasn’t going to pick up a car now smoking from the back, worst than I came. After asking Lindsey and Johnathon told me if i didn’t leave they would call the cops to make me. I live not even 3 miles down the road from the dealership and broke down, in tears, car smoking, with a young child needed to be picked up (in what I thought was going to be a fixed and reliable car after being “worked on” for over a month… I call bmw while I was broke down and received a response “we can’t help you and hung up”. I’m lost of words. I’m not the type to write negative comments but they deserve nothing positive after this ordeal. Now- I’m down a car, having to use every penny to get a rental for me and my child to get to work, school and the places NEEDED to be.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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I had a positive experience at the Athens BMW dealership.

I had a positive experience at the Athens BMW dealership. The staff was friendly, professional, and knowledgeable, which made it easier for us to choose the best car for our needs. Additionally, the service team was impressive and demonstrated a high level of professionalism. I would definitely recommend them to others looking for a great car-buying experience. Thanks Terry, Ruby and Aaron!

I had a positive experience at the Athens BMW dealership.

I had a positive experience at the Athens BMW dealership. The staff was friendly, professional, and knowledgeable, which made it easier for us to choose the best car for our needs. Additionally, the service team was impressive and demonstrated a high level of professionalism. I would definitely recommend them to others looking for a great car-buying experience. Thanks Terry, Ruby and Aaron!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're happy you were in such capable hands with Terry, Ruby, Aaron, and the rest of our team! Thank you for recommending Athens BMW and for sharing your kind feedback. Enjoy your new car!

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Brian Wilson was my contact in the service dept at Athens

Brian Wilson was my contact in the service dept at Athens BMW on 7/28/25. He was very courteous & professional. I actually arrived 30 minutes before my appointment time but he took me right in, processed the paperwork & had my vehicle taken away to the service area. I appreciated the prompt attention and will certainly return to Athens BMW & ask for Brian.

Brian Wilson was my contact in the service dept at Athens

Brian Wilson was my contact in the service dept at Athens BMW on 7/28/25. He was very courteous & professional. I actually arrived 30 minutes before my appointment time but he took me right in, processed the paperwork & had my vehicle taken away to the service area. I appreciated the prompt attention and will certainly return to Athens BMW & ask for Brian.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

RJ, we are pleased to hear that Brian provided prompt and professional service. Thank you for choosing Athens BMW, we look forward to serving you again. Safe travels!

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Each person on the staff - from sales to service to

Each person on the staff - from sales to service to concierge - always goes above and beyond to welcome you and see that your needs are met! Joe has been so wonderful to make sure I’ve been happy with my purchase and I appreciate his willingness to please!

Each person on the staff - from sales to service to

Each person on the staff - from sales to service to concierge - always goes above and beyond to welcome you and see that your needs are met! Joe has been so wonderful to make sure I’ve been happy with my purchase and I appreciate his willingness to please!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Allison, thank you for your review of our team! We appreciate your business and will pass along your feedback to Joe!

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Treated me with courtesy.

Treated me with courtesy. Made me feel like they cared . Everyone was polite and respectful in dealing with me

Treated me with courtesy.

Treated me with courtesy. Made me feel like they cared . Everyone was polite and respectful in dealing with me

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your kind words about our team and for trusting us with your business! We hope to welcome you back to Athens BMW in the future.

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I can’t brag on Joe Coleman enough.

I can’t brag on Joe Coleman enough. He is a great salesman so nice and there is no high pressure sales used at Athens BMW. I would recommend every to go to the dealership for there next new or used auto!! Five stars!

I can’t brag on Joe Coleman enough.

I can’t brag on Joe Coleman enough. He is a great salesman so nice and there is no high pressure sales used at Athens BMW. I would recommend every to go to the dealership for there next new or used auto!! Five stars!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Lucy, we're delighted to hear that Joe provided you with such a positive experience at Athens BMW. Thank you for recommending us and sharing your five-star review!

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Always get good service.

Always get good service. Work is always performed in the time frame stated. The service advisor keeps in touch with you about any additional service that needs to discussed.

Always get good service.

Always get good service. Work is always performed in the time frame stated. The service advisor keeps in touch with you about any additional service that needs to discussed.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Ted, we're delighted to hear that our team at Athens BMW consistently provides you with timely and communicative service. Thank you for your feedback!

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This was my first time working with Rubi and she

This was my first time working with Rubi and she definitely represents her name well. She was committed to ensuring I had the best experience possible! You get Nothing but white glove service at Athens BMW

This was my first time working with Rubi and she

This was my first time working with Rubi and she definitely represents her name well. She was committed to ensuring I had the best experience possible! You get Nothing but white glove service at Athens BMW

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

We're delighted to hear that Rubi provided you with exceptional service at Athens BMW. Thank you for sharing your experience and recognizing our commitment to top-notch customer care!

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Stephanie was great to work with.

Stephanie was great to work with. She knew exactly what we wanted and worked with us on the price

Stephanie was great to work with.

Stephanie was great to work with. She knew exactly what we wanted and worked with us on the price

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We are glad to hear that Stephanie helped you secure the vehicle you wanted at a great price. Thanks for working with the Athens BMW team.

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Rubi is great!

Rubi is great! 100% customer orientated❤️ She is always a pleasure to work with. Would highly recommend.

Rubi is great!

Rubi is great! 100% customer orientated❤️ She is always a pleasure to work with. Would highly recommend.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Donna, thank you for the wonderful feedback! We're delighted to hear that Rubi provided such a positive experience at Athens BMW. We appreciate your recommendation and look forward to seeing you again!

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