Skip to main content

Strong Volkswagen

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (674 reviews)
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 6:00pm
View all hours
Sales Service
Monday 9:00am–7:00pm 7:30am–6:00pm
Tuesday 9:00am–7:00pm 7:30am–6:00pm
Wednesday 9:00am–7:00pm 7:30am–6:00pm
Thursday 9:00am–7:00pm 7:30am–6:00pm
Friday 9:00am–7:00pm 7:30am–6:00pm
Saturday 9:00am–7:00pm 8:00am–4:00pm
Sunday Closed Closed
2025 regional dealer award
View 19 awards
2025 regional dealer award 2025 state dealer award 2024 state dealer award 2023 state dealer award 2022 regional dealer award 2022 national dealer award 2022 state dealer award 2021 state dealer award 2020 state dealer award 2019 state dealer award 2018 state dealer award
2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award

Inventory

See all 41 vehicles from this dealership.

About our dealership

Strong Volkswagen, owned by the Strong Family since 1955, is a trusted and customer-focused dealership in Salt Lake City. We were the first Volkswagen dealership in the state of Utah and we are the 3rd oldest family owned Volkswagen dealership in the country! With a wide range of new and pre-owned Volkswagen vehicles, a dedicated service department, and a commitment to exceptional customer service, they have become a pillar of the community. Customers can expect personalized attention, knowledgeable assistance, and a welcoming environment when visiting Strong Volkswagen.
Strong VW Serving all Salt Lake City Utah and its surrounding areas since 1955!

Service center

Phone number (866) 421-9470

Service hours

Monday
7:30am–6:00pm
Tuesday
7:30am–6:00pm
Wednesday
7:30am–6:00pm
Thursday
7:30am–6:00pm
Friday
7:30am–6:00pm
Saturday
8:00am–4:00pm
Sunday
Closed

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (674 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Strong Volkswagen from DealerRater.

Want to share your experience with this dealership?

Write a review

Chance Hughes is an example of the excellence that Strong

Chance Hughes is an example of the excellence that Strong VW expects of it's staff. He is well informed and able handle any situation that he encounters. It is always a pleasure to deal with him.

Chance Hughes is an example of the excellence that Strong

Chance Hughes is an example of the excellence that Strong VW expects of it's staff. He is well informed and able handle any situation that he encounters. It is always a pleasure to deal with him.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with Chance here at Strong Volkswagen to be a positive one. Please don't hesitate to reach out if you need anything else. Walker Strong General Manager

Show full review

Bad service they not very friendly at all cooled

Bad service could not get my car in on time, they had told me mileage at first then they said 27 months witch is it ? because the mileage was not up for the oil change. they wanted to charge me the cost witch should of been free

Bad service they not very friendly at all cooled

Bad service could not get my car in on time, they had told me mileage at first then they said 27 months witch is it ? because the mileage was not up for the oil change. they wanted to charge me the cost witch should of been free

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for providing this feedback, and we apologize for not providing you with an exceptional service experience. We never like seeing that our service didn't meet the standards customers have come to expect, but reviews like this help us improve. If you don't mind reaching out to us so that we can speak directly, we'd love to address your concerns in detail. Jose Hernandez Jose.hernandez@strongautogroup.com

Show full review

Terrible, Rude service!

I was treating with RUDENESS, INCONSIDERATION, and SNOBBISHNESS in the ANTI-Service Department. They complete to see who can be the LEAST helpful. I found them to all be on ego trips! I will never go in there again. I now go to another VW dealership that knows the meaning of CUSTOMER SERVICE and it is definitely NOT STRONGS!!!

Terrible, Rude service!

I was treating with RUDENESS, INCONSIDERATION, and SNOBBISHNESS in the ANTI-Service Department. They complete to see who can be the LEAST helpful. I found them to all be on ego trips! I will never go in there again. I now go to another VW dealership that knows the meaning of CUSTOMER SERVICE and it is definitely NOT STRONGS!!!

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 3.0
  • Quality of repair 1.0
  • Overall facilities 3.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Providing a positive experience is our top priority, and we're sorry that we failed here. We'd love the opportunity to discuss your visit in greater detail and clear up any issues we can. If it's possible to talk about your experience one-on-one, Julie, please reach out to us directly to let us know the best way to contact you and we will reach out. Jose Hernandez Jose.hernandez@strongautogroup.com

Show full review

Did you know salespeople lie?

I didn't even buy from Strong because my experience with "Matt" via text. I did some research and found out you have to give 5-star reviews of Strong VW in order to get the lifetime warranty. When I brought this up with the salesperson, they got immediately defensive and asked why I would research it instead of asking them directly... Why on earth would anyone trust a salesperson about a warranty??? Their entire livelihood depends on convincing people to buy from them, therefore not a word out of their mouths can be fully trusted. I then found reviews stating that you also have to have all maintenance done by Strong VW in order for the warranty to stay active. Further research suggests that doing so is extremely difficult since they only have one location. Supposedly you have to wait hours to get a basic oil change. Brought that up and again the salesperson got defensive without even offering proof. When I suggested he should have just provided me with the warranty info instead of just calling what I read "completely erroneous," he said there's no need to provide me with the fine print because "fine print isn't needed" for how to actually qualify for the warranty. Obviously, the salesperson panicked because I caught them. This is shady practice and has scared me off of ever using them!

Did you know salespeople lie?

I didn't even buy from Strong because my experience with "Matt" via text. I did some research and found out you have to give 5-star reviews of Strong VW in order to get the lifetime warranty. When I brought this up with the salesperson, they got immediately defensive and asked why I would research it instead of asking them directly... Why on earth would anyone trust a salesperson about a warranty??? Their entire livelihood depends on convincing people to buy from them, therefore not a word out of their mouths can be fully trusted. I then found reviews stating that you also have to have all maintenance done by Strong VW in order for the warranty to stay active. Further research suggests that doing so is extremely difficult since they only have one location. Supposedly you have to wait hours to get a basic oil change. Brought that up and again the salesperson got defensive without even offering proof. When I suggested he should have just provided me with the warranty info instead of just calling what I read "completely erroneous," he said there's no need to provide me with the fine print because "fine print isn't needed" for how to actually qualify for the warranty. Obviously, the salesperson panicked because I caught them. This is shady practice and has scared me off of ever using them!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Mr Deth I am sorry you have researched information that seems like is inaccurate. I have spoke with all managers here and nobody had heard of this concern. We truly wish you had spoke with one of the managers as they could have answered this for you quickly. It is no accurate to say that the Lifetime Warranty has a requirement for reviews. We just ask that your yearly oil changes be completed at Strong VW if you live within 50 miles. Our oil change prices are the same prices as all dealers as well as independents like Jiffy Lube. Outside of 50 miles there are no requirements. We used to have an issue with scheduling but have added 6 more technicians and went with an electronic scheduling that is online. We have many appointments available and our VIP's get free loaner cars so there really isn't any waiting. I was wondering if you could provide more information on how "You Caught him" and the "Shady Practice". The lifetime information is in the middle of the showroom on the wall so I am unclear how this has blown up to this degree. Please help me make this better so it never happens again. My direct number is 801-433-2266. Kind Regards Joe Martin General Sales Manager

Show full review

Great service

Great service and communication. It was a 3 week wait to get the car in but they did offer to let us drop it off to see if they could work it in.

Great service

Great service and communication. It was a 3 week wait to get the car in but they did offer to let us drop it off to see if they could work it in.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Alex Juarez alex.juarez@strongautogroup.com

Show full review

Fixing the engine on my car

The service was outstanding. This has been one of my best experiences in the auto service ever they did not give me a hard time. They explained what the problem was, and they took care of it perfectly with no issues whatsoever. I think I will always buy vw just because of how good they back up their cars in their service.

Fixing the engine on my car

The service was outstanding. This has been one of my best experiences in the auto service ever they did not give me a hard time. They explained what the problem was, and they took care of it perfectly with no issues whatsoever. I think I will always buy vw just because of how good they back up their cars in their service.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Rob, Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Strong Volkswagen, we look forward to having you as one of our valued customers for many more years to come! Alex Juarez alex.juarez@strongautogroup.com

Show full review

great service

My car was done earlier than I expected when I finally got it to the dealer and everyone was very nice. I had to cancel a previous appointment the day of because i couldn't get my car to start (dead battery). Strong VW was very accommodating.

great service

My car was done earlier than I expected when I finally got it to the dealer and everyone was very nice. I had to cancel a previous appointment the day of because i couldn't get my car to start (dead battery). Strong VW was very accommodating.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 3.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thanks, Amber. We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Alex Juarez alex.juarez@strongautogroup.com

Show full review

Dishonest and rude company

I bought my car and they lied to me about free oil changes for life. I posted a bad review about it. Also tried to get a copy of the bumper to bumper warranty and the guy couldn't find it. Cue to today. I have to get my car fixed due to their 50 miles rule I HAVE to get it serviced there for the warranty to be considered- still don't know what it covers- I live 42 miles away roughly. It also took 15 phone calls and 2 emails sent in to even get into contact with them. I will need a loaner car which they provide- UNLESS YOU LEFT A BAD REVIEW- So moral of the story with them is you can not be honest about anything or else. Will NEVER buy from them again.

Dishonest and rude company

I bought my car and they lied to me about free oil changes for life. I posted a bad review about it. Also tried to get a copy of the bumper to bumper warranty and the guy couldn't find it. Cue to today. I have to get my car fixed due to their 50 miles rule I HAVE to get it serviced there for the warranty to be considered- still don't know what it covers- I live 42 miles away roughly. It also took 15 phone calls and 2 emails sent in to even get into contact with them. I will need a loaner car which they provide- UNLESS YOU LEFT A BAD REVIEW- So moral of the story with them is you can not be honest about anything or else. Will NEVER buy from them again.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities 1.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you for providing this feedback, and we apologize for not providing you with an exceptional experience. We never like seeing that our service didn't meet the standards customers have come to expect, but reviews like this help us improve. If you don't mind reaching out to us so that we can speak directly, we'd love to address your concerns in detail. Alex Juarez alex.juarez@strongautogroup.com

Show full review

Good service experience

Called the service dept. and they got me in the same day. When I arrived they were expecting me and got my car in for service right away. The work was done correctly within the estimated time.

Good service experience

Called the service dept. and they got me in the same day. When I arrived they were expecting me and got my car in for service right away. The work was done correctly within the estimated time.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Mike, Thanks for sharing about your service experience with Strong Volkswagen. We appreciate your business and hope to see you again soon! Alex Juarez alex.juarez@strongautogroup.com

Show full review

Happy Customer

Tyler was awesome! He actually listened to my needs and repeated them back to me to make sure he understood and was fulfilling my needs. Best experience I have had with a dealership in a long time. :)

Happy Customer

Tyler was awesome! He actually listened to my needs and repeated them back to me to make sure he understood and was fulfilling my needs. Best experience I have had with a dealership in a long time. :)

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Thank you so much for choosing Strong Volkswagen, Lorraine! Congrats on your new purchase, and let us know if we can be of any more assistance! Joe Martin joe.marting@strongautogroup.com

Show full review
See all 674 reviews