Toyota Tacoma and Chuck Norris Score a Knockout in New Commercials

Toyota’s latest entry in its Let’s Go Places series of television commercials recently debuted. It features the Toyota Tacoma and action star Chuck Norris; we’re sharing it below in case you haven’t seen it. Most television commercials rely on stereotypes and long-held assumptions about what types of people are interested in buying a pickup truck. When the take themselves too seriously, it’s sad; however, when they strike the right balance between humor and nonstop action, they work.

We think this one falls in the latter category.

Although there’s not much new for 2019, the Toyota Tacoma remains the To capitalize on that popularity, Toyota is squeezing more units out of its massive San Antonio production facility as well as moving forward with a plan to in Mexico.

This commercial was produced by longtime Toyota ad agency Saatchi & Saatchi but, as you might expect, there was a long list of people and companies involved in both the 30- and 60-second pieces.