Stalk Car? Porsche 911 Buyers Can Track Their Dream Car’s Every Move
You can track your Amazon package and you can track your pizza — so why not your car? Porsche has launched an initiative that’ll do just that. The Porsche Track Your Dream program allows buyers of the 911 sports car to track the car’s path from production in Germany to its final destination at your local dealership.
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Once a customer orders their 911, they’ll receive a link to the site to track their car through 14 “milestone events” such as production updates, departure from Germany, port entry into the U.S. and dealership arrival. Shoppers will also have access to detailed information about each milestone as well as a countdown that shows the progress in miles and days, the brand said.
Through the My Porsche web portal, customers also have access to a “Behind the Scenes” portal, which details production of the vehicles. U.S. customers can follow how their ordered 911 is being built step-by-step via two cameras installed in the Zuffenhausen, Germany, plant; Porsche says it plans to add more.
“This service gives future owners a convenient way of staying up to date before they see their car for the first time here in the U.S,” Klaus Zellmer, president and CEO of Porsche Cars North America, said in a statement.
The Porsche Track Your Dream program is being offered only to customer-ordered 911 buyers, but the automaker said it plans to offer it for buyers of the all-electric Taycan, too.
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