New Mitsubishis Are Getting a Little More Expensive

Mitsubishi announced Tuesday that its prices would increase by an average of 2.1% across its new-vehicle lineup in the U.S., reports Automotive News. These changes to manufacturer’s suggested retail prices go into effect on new deliveries starting June 18, with MSRPs remaining as is on cars already on dealer lots.

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Mitsubishi’s Senior Director of Communications and Events Jeremy Barnes clarified in an email to Cars.com that the increased prices were only coming to select models in the lineup. Barnes didn’t specify which vehicles will be increasing in price at this time, but he did clarify that destination fees and customer support programs such as warranties and its two-year maintenance plan would continue as is.

The 2.1% figure is an average weighted by Mitsubishi’s sales trends.

“The price adjustment is the result of ongoing and regular reviews of vehicle pricing in order to ensure we are in line with segment expectations and the latest market trends,” Barnes explained. Mitsubishi has also been investing more in its vehicle lineup and technology, Automotive News notes, adding more costs to the brand’s bottom line that need to be made up for somewhere.

While Mitsubishi did not specifically call out tariffs as the reason why it was raising prices, these increases come in the wake of a 25% tariff applied in April to all vehicles imported from Japan, where most U.S.-market Mitsubishis are assembled. Some competitors, including Subaru and Ford, have also raised prices in response to the new tariffs, leading to a market that’s inching steadily upwards in price.

Mitsubishi’s last price increases were in March. The automaker had been holding its new cars at ports starting in April as it figured out a response to the new tariffs and only resumed deliveries last week.

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