Michelin Says New Energy Saver Tire is 8% More Efficient

The Energy Saver A/S combines low-rolling-resistance technology with wet braking and all-season performance. The tire’s composition also allows it to stay cooler, which improves fuel efficiency. As a reference point, the low-rolling-resistance tires that are standard on the 2010 Toyota Prius can manage about 5% better fuel economy than optional 17-inch tires that aren’t low-rolling-resistance. Michelin recommends the tires for drivers who travel under 10,000 miles per year.

Michelin will promote the tire through a digital and social media campaign that will begin — where else? — on Facebook. The tire-maker will launch the group Michelin Life Balance, where it will ask users to share unique car stories. Fifty lucky winners will get a $5 Starbucks gift card each day from now until July 4.

Michelin Debuts Fuel-Efficient Energy Saver A/S Tire (TireBusiness.com)