First Lexus LS 600h L Hybrids Go To Neiman Marcus Customers

In a very strange cross-branding move, the first 100 Lexus LS 600h L hybrid sedans to hit the market will go to members of Neiman Marcus’ InCircle members. This program is like other frequent-buyer clubs, but rarely do you see a brick and mortar retailer — especially of the department store variety — selling cars.

The 100 LS 600h L hybrids will be called Launch Editions with a unique exterior color called Truffle Mica, 19-inch chrome wheels and matching luggage. We don’t really see the value of the program as the vehicle is widely believed to be a hot commodity through most shoppers’ normal route, the car dealer.

Source: Lexus & Neiman Marcus