BMW iX, Hyundai Ioniq 6 Take Home Honors in J.D. Power EV Owner Satisfaction Survey
Uncertainty is swirling around the future of the federal electric-vehicle tax credit and charging-infrastructure funding, but owners of EVs are increasingly happy with their vehicles according to the automotive industry analysts at J.D. Power. The firm’s 2025 U.S. Electric Vehicle Experience Ownership Study finds that overall satisfaction is up from 2024 among buyers of both mass-market and premium EVs.
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The EVX Ownership Study focuses on the first year of EV ownership, and findings are compiled from surveys sent to buyers of model-year 2024 and 2025 EVs and plug-in hybrids. Respondents rate their experience in 10 categories: accuracy of stated battery range, availability of public charging stations, battery range, cost of ownership, driving enjoyment, ease of charging at home, interior and exterior styling, safety and technology features, service experience, and vehicle quality and reliability. From these ratings, J.D. Power derives its index scores, which are on a 1,000-point scale. For the 2025 study, J.D. Power received responses from owners of 6,164 vehicles.
Which EVs Rank Highest for Satisfaction?
J.D. Power separates vehicles into Premium and Mass Market classes. The average score for both increased from 2024’s study, to 756 for Premium EVs (up from 750) and 725 for Mass Market vehicles (up from 718). Category rankings are as follows:
Premium EVs
- BMW iX: 790
- BMW i4: 783
- Rivian R1S: 770
- Tesla Model 3: 767
- Polestar 2: 764
- Tesla Model Y: 749
- Audi Q8 e-Tron: 722
- Cadillac Lyriq: 717
Mass Market EVs
- Hyundai Ioniq 6: 751
- Kia EV6: 743
- Chevrolet Equinox EV: 737
- Hyundai Ioniq 5: 728
- Chevrolet Blazer EV: 724
- Kia EV9: 724
- Hyundai Kona EV: 720
- Ford Mustang Mach-E: 718
- Subaru Solterra: 714
- Kia Niro EV: 702
- Honda Prologue: 669
- Volkswagen ID.4: 669
A Future in Flux
While simple common sense says that disappearing the federal EV tax credit will crater demand, J.D. Power is able to quantify the potential impact. The firm notes that the number of EVX survey respondents who said they received a federal tax credit for their purchase more than doubled between 2023 and 2024. The tax credit was one of the most influential factors in the decision to purchase an EV, as well, cited by more than half of all buyers.
According to the firm, EVs managed to nibble away a nearly 1% increase in market share in 2024, expanding from 8.4% to 9.1% of all new vehicles sold in the stateside, but their position is now arguably more tenuous than ever.
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