$400 Million and Mellencamp to Usher in New GM Trucks

There is no more-important vehicle launch for GM this year than that of its all-new line of full-size pickups. A few weeks before the new Chevy Silverado and GMC Sierra pickups roll into dealerships in October, GM will begin a $400 million advertising blitz during the World Series and NFL games.

There’s even word that John Mellencamp will provide the musical backdrop for the ads. GM dropped the popular Bob Seger-backed “Like A Rock” truck campaign in 2004. Whatever song it decides on, expect to hear it ad nauseam all fall long, especially if you’re a sports fan. 

[Big Trucks, Big Bucks, AutoWeek]

Related:
2007 Chevy Silverado Revealed
2007 GMC Sierra Revealed, Too