2017 Toyota C-HR: First Impressions


CARS.COM — I’m not sure what’s gotten into the water over at Toyota, given some of the latest styling that’s been popping out of the company’s design studios and ending up on production cars. Models such as the Mirai fuel-cell vehicle and the latest Prius are downright weird, but one thing is certain — you can’t accuse Toyota of being boring anymore.
Related: More 2016 Geneva International Motor Show Coverage
The trend continues with the new 2017 C-HR SUV, making its debut here at the 2016 Geneva International Motor Show in Switzerland. We saw the concept version of the car in Detroit at the 2016 North American International Auto Show, and wondered how much of its wild, Nissan Juke-like styling would make it to production. The answer, for better or worse, is: almost all of it.

The C-HR is wild, a true 21st century design that looks like nothing else in the Toyota lineup (perhaps because it was supposed to be a Scion until that brand was dropped last month). What it does look like, however, is a pumped-up Nissan Juke. It’s bigger than the Juke (what isn’t?), and the larger proportions help a little bit. Not having a front-end that looks like an angry Pokemon gives it another advantage over the Juke. Suffice it to say that the C-HR is not for the meek; you’re going to be questioned about this car when you stop to buy gasoline.

That might not be that often, given that the C-HR will have an optional hybrid powertrain when it goes on sale in Europe. We’re not sure if this combination will make it to the U.S., but we’re almost certainly getting the 2.0-liter four-cylinder version with a continuously variable automatic transmission.

I can’t tell you what the C-HR looks like on the inside, or how it does for cargo room with that dramatically sloping rear glass. The supposed production-ready version shown here apparently had no interior, given its opaque tinted windows and the fact that it never was opened. It may be that this is the “almost” production-ready version, and a subsequent version may appear at an auto show down the road this year.
When it hits the streets, the C-HR definitely should make a splash, and it might be a good option for Juke owners ready to trade up into something bigger. But honestly, would it have been too difficult to give it a decent name?

Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.
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