Press Release

Voting Now Open for Shoppers' Choice Award, one of the nation's leading resources for buying and selling a car, is offering its users the opportunity to name their pick for car of the year by voting for one of ten finalists in the site's first annual Shoppers' Choice Awards. Finalists for the Shoppers' Choice Award stand above all others in the hearts and minds of shoppers, receiving the most searches, inquiries to dealers and the highest consumer ratings and reviews.

"While price and expert reviews are certainly important factors for consideration, more than 70 percent of all car buyers rank 'current owner opinion' as their top influence when purchasing a car," said Mitch Golub, president of  "We have one of the largest searchable collections of reviews written by actual vehicle owners, and the annual Shoppers Choice Award is our way to reward automotive brands that our customers cite as their favorites."

Ten vehicles have been named finalists for 2010 (in alphabetical order):


  • Cadillac Escalade
  • Chevrolet Corvette
  • Chevrolet Silverado 2500
  • Ford Expedition
  • Ford Fusion
  • Ford Mustang
  • Mazda Mazda6
  • Nissan Murano
  • Subaru Impreza
  • Toyota Prius


Starting October 15 and continuing through November 15, visitors to's Facebook page can vote for their pick for car of the year.  The winning vehicle will be announced on November 18, 2010 at the Los Angeles Auto Show.

"For decades, automotive experts have named their choice for car of the year based on a number of factors including styling, price, innovation and reliability," said Patrick Olsen, editor-in-chief of  "This is the first time our shoppers and owners will get to move up to the driver's seat and make their voices heard."




Partnered with more than 200 leading metro newspapers, television stations and their websites, is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 1.8 million vehicles from 12,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by as a Best of the Web site for car shopping, combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).

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