Chicago—April 30, 2010—Cars.com announced today the launch of an all-new research channel focusing exclusively on family car shoppers. Whether shopping for their first family car, searching for a car for a new teen driver or researching options with three rows for an expanding family, Cars.com's Family Buying Guide makes it easy for families to find the information they need to shop with confidence.
Cars.com has always had a wealth of family-focused content, including its mom-focused blog MotherProof, an array of lifestyle buying guides and special content sections offering advice for young drivers. Now all of that content can easily be accessed from one place from the Cars.com Family Buying Guide. For example, reviews written by moms for moms that previously lived on the MotherProof.com site, will be integrated on Cars.com, allowing family car shoppers to access reviews from multiple perspectives from one destination.
"Families have special considerations when shopping for a car and we always take those into consideration at Cars.com. We evaluate every car we test drive from a family's perspective," said Cars.com Editor in Chief Patrick Olsen. "We look at practical everyday things including how much cargo will fit in the trunk. We try to install up to three car seats in every car and evaluate how easily a seat can be installed."
The Cars.com Family Buying Guide includes a breadth of content for families of all shapes and sizes, including:
-- Cars.com expert reviews, written for the Family Buying Guide to include information on ease of latch connector use and backseat room with an infant car seat and two booster seats installed
-- Recommendations on Cars for SmallFamiles
-- Recommendations on Cars for Big Families
-- Recommendations on Cars for First-time Drivers
-- Links to family-related videos
-- Links to family-related advice including Young Drivers' Advice and College Drivers' Advice
-- Links to family-related Faceoffs, three-car competitions that put cars in similar segments through head-to-head testing
-- Links to important research tools and information including incentives, recalls, crash-test ratings and more
"Time and money when shopping for a car are luxuries that families can't afford to waste," said Kristin Varela, Chief Mom at MotherProof.com and senior editor of Cars.com. "Consolidating all of the great information from Cars.com and MotherProof.com into one unique channel allows families to navigate the entire car buying processed with information tailored for them to help decide what to buy, where to buy it and how much to pay for a car."
Broadcast news outlets will now have access to Cars.com's expert editorial staff 24 hours a day, seven days a week through Cars.com's new broadcast studio. To book one of Cars.com's editors for an interview, contact Steve Nolan at (312) 601-5163 -- email@example.com, or Jackie Brennan at (312) 601-6229 -- firstname.lastname@example.org. To book the shot please contact VideoLink Operations at (617) 340-4300.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).