Chicago—June 29, 2009—Cars.com announced today a webinar to discuss how dealers can capitalize on federal incentive programs such as "Cash for Clunkers" and sales tax deductions. The free event, "Drive New Sales With CARS: How to Cash-In on Clunkers Legislation," begins at noon EDT on July 10.
"CARS provides dealers with a unique opportunity to drive showroom traffic and jumpstart new-vehicle sales," said Ralph Ebersole, Cars.com director of automotive consulting and dealer training. "Salespeople who quickly identify prospects with clunkers and get them into the store position themselves to win more than their fair share of the deals."
Ebersole will moderate the DealerADvantage Live session, which will include a panel of industry experts. Attendees will get advice on how to:
-Implement the CARS program at their store.
-Reach prospects with "clunkers" and bring them into the dealership.
-Build an effective online marketing strategy to reach in-market shoppers.
-Leverage government incentives within their processes to close new-car deals.
"Already we're hearing from car buyers who plan to make a purchase when CARS goes into effect in late July," Ebersole said. "We encourage dealers to register for the program and make the necessary changes to their merchandising and sales processes now so they can hit the ground running to win new car business."
Dealers interested in attending or learning more about this month's DealerADvantage Live webinar may visit Cars.com's DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in September 2006.
Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at http://www.dealers.cars.com/dealer_resources.php.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).