How Much Did Subaru Prices Increase After Tariffs Went Into Effect?
While Subaru manufactures roughly half of its vehicles for the North American market in the United States, it’s still not immune to tariffs either raising the prices of components or being applied to its cars that are imported from other countries. Those extra production costs have to go somewhere, and they’re frequently passed on to the consumer — a phenomenon that we’re already noticing since sweeping automotive tariffs went into effect. As such, Subaru quietly raised prices for all of its model lines except the Solterra starting on May 8.
Related: More Tariff News
“Subaru of America has adjusted its pricing in response to current market conditions,” wrote Subaru of America Director of Corporate Communications Dominick Infante. “The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products.”
That last part is especially true, with a couple trims of the U.S.-built Ascent getting the largest price increases of $2,055. Subaru also builds the U.S.-market Outback, Legacy and some versions of the Crosstrek in the United States, per Department of Transportation data, all of which went up in price by at least $750. The automaker did not increase destination fees, however, opting to only increase MSRPs instead.
All pricing data is from J.D. Power and current as of May 27. Prices are for new 2025 models without options and include destination fees ($1,420 for Ascent, Crosstrek, Forester, Forester Hybrid and Outback; $1,170 for BRZ, Impreza, Legacy and WRX).
2025 Subaru Ascent
Seven- and eight-passenger versions of the Premium and Limited share the same price.
- Premium: $41,415 (increase of $1,085)
- Onyx Edition: $45,405 (increase of $1,675)
- Limited: $49,305 (increase of $1,775)
- Limited Bronze Edition: $50,415 (increase of $1,885)
- Touring: $52,585 (increase of $2,055)
- Onyx Edition Touring: $53,470 (increase of $2,055)
2025 Subaru BRZ
- Premium: $34,380 (increase of $2,000)
- Limited: $37,030 (increase of $2,000)
- Purple: $38,730 (increase of $2,000)
- tS: $39,530 (increase of $2,000)
2025 Subaru Crosstrek
- Base: $27,980 (increase of $750)
- Premium: $29,230 (increase of $750)
- Sport: $31,780 (increase of $750)
- Limited: $33,680 (increase of $750)
- Wilderness: $34,780 (increase of $750)
2025 Subaru Forester
The only non-Solterra vehicle not to increase in price on May 8 was the base non-hybrid Forester, which last had a bump in price of $185 on Feb. 10.
- Base: $31,415 (no increase)
- Premium: $34,805 (increase of $1,075)
- Sport: $37,525 (increase of $1,295)
- Wilderness: $37,705 (increase of $1,290)
- Limited: $39,115 (increase of $1,285)
- Touring: $43,015 (increase of $1,300)
2025 Subaru Forester Hybrid
- Premium: $38,015 (increase of $1,600)
- Sport: $41,015 (increase of $1,600)
- Limited: $42,430 (increase of $1,600)
- Touring: $44,715 (increase of $1,600)
2025 Subaru Impreza
- Base: $25,530 (increase of $750)
- Sport: $27,530 (increase of $750)
- RS: $30,420 (increase of $750)
2025 Subaru Legacy
- Base: $27,980 (increase of $1,600)
- Premium: $30,280 (increase of $1,600)
- Limited: $37,090 (increase of $1,600)
- Sport: $37,580 (increase of $1,600)
- Touring XT: $41,280 (increase of $1,600)
2025 Subaru Outback
- Base: $31,415 (increase of $985)
- Premium: $34,480 (increase of $1,750)
- Onyx Edition: $39,390 (increase of $1,750)
- Limited: $41,140 (increase of $1,750)
- Onyx Edition XT: $42,645 (increase of $1,750)
- Wilderness: $43,130 (increase of $1,750)
- Limited XT: $43,480 (increase of $1,750)
- Touring: $43,700 (increase of $1,820)
- Touring XT: $46,150 (increase of $1,820)
2025 Subaru WRX
- Premium: $38,920 (increase of $2,000)
- Limited: $43,300 (increase of $2,000)
- tS: $48,875 (increase of $2,000)
- GT: $48,875 (increase of $2,000)
More From Cars.com:
- How Are Automakers Responding to Trump’s Tariffs?
- When Do Tariffs Get Applied to a Car Purchase?
- Which Cars Are Made Outside the U.S.?
- How Trump’s 25% Tariffs on Automobiles, Automotive Parts Will Affect You
- If Tariffs Increase Car Prices, How Else Can You Save Money?
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